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February 21 2006

University of the Pacific
Minutes, February 21, 2006
Taylor Conference Room

Call to Order: 2:11

Present: Brennan, Brodnick, Cavanaugh, Ensign, Frederick, Gilbertson, Kreitzman, Pearson, Sexton, Sina, Spreer, Vierra

Not Present: Byl, Chi, King, Lackey, Leland, Miller, Perro

Special Guests:

Minutes: Minutes of the February 14 meeting were reviewed and approved.

Standing Reports:

Brodnick informed the Committee that the first community meeting on the University Plan was held this morning, Tuesday, 2/21. Pearson suggested that an email reminder be sent out to departments prior to the meetings to ensure attendance. Email reminders will be sent to department heads 48 hours in advance of their meetings, by Brodnick.

Current Agenda Items:

Academic Budget Recommendations

Gilbertson presented the academic recommendations. He informed the group that Engineering is tolerating substandard conditions and that the department is advancing toward a Masters program. He also mentioned that the Board has approved a $150 per semester student program fee for the school. With the retiring of Business faculty, salaries are below incoming salaries of new hires. Both in Pharmacy and Business, target salaries are not competitive. One favorable item; Forensics. The goal is to endow the program. Pacific's top team pair is ranked 13th in the country.

Marketing Budget Recommendations

Brennan enlightened the Committee on developments that have taken place in Marketing within the past few years:

  • Redeveloped Pacific Review
  • Thirty two page report - Pacific Rising
  • "Honor Roll of Donors" magazine
  • News media: local, regional, national  

Brennan expressed the need for improvement in media relations. Pacific needs to focus on targeting the Western markets: publish hometowners; present new photographs; create a campus map & guide; provide a University report; all would help strengthen publications.

Marketing budget proposals:

  • One position
  • Services with a public relations agency
  • Public radio underwriting
  • University report project

Next meeting: February 28, 2006, 2-4pm

Meeting adjourned at 4:18