Photo of the Weekon Aug 18, 2014
Student Life staffers Denia Andersen and Assistant Vice President Lynn King brought the Ice Bucket Challenge to University of the Pacific last Friday when they "cooled off" in support of ALS. The Ice Bucket Challenge has become a social media phenomenon that has raised awareness of the devastating disease and, as of Aug. 18, $15.6 million in donations for the ALS Association. The challenge involves people getting doused with buckets of ice water on video, posting that video to social media, then nominating others to do the same, all in an effort to raise ALS awareness. Those who refuse to take the challenge are asked to make a donation to the ALS charity of their choice, and many who taken the challenge also contribute. Participants have included numerous athletes and celebrities, and even President Barack Obama.
ALS, also known as Lou Gehrig's Disease, is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Eventually, people with ALS lose the ability to initiate and control muscle movement, which often leads to total paralysis and death within two to five years of diagnosis. There is no cure.
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