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    Cultural Gatekeeper to Speak at Pacific About Getting “Buzz”

    Mar 29, 2010

    Public relations specialist and writer Lauren Cerand, called the "cultural gatekeeper in the literary world" by Time Out New York Magazine, will speak at Pacific about the world of modern literature and what it takes to become known in the cut-throat world of publishing and recording. Besides promoting authors, Cerand also has worked with numerous "up and coming" rock bands.

    Cultural Gatekeeper Lauren CerandHer lecture is titled "Buzz: How to Get It." It will be held at 7 p.m. Monday, April 12 in the Wendell Phillips Center, Room 140. It's free and open to the public.

    "The world of literature and art has changed dramatically during the past decade, partially because of the evolution of the Internet, but also partially because consumers are become more immune to well-tested marketing campaigns," said Amy Smith, an English and film professor with University of the Pacific. "Lauren has tapped into the new mediums to get people talking about new authors and musicians, and is now recognized as one of the rising stars of the public relations industry."

    Cerand is an independent public relations representative whose current projects include Barnes & Noble's "Upstairs at the Square" series (www.bn.com/upstairs), which has featured Patti Smith, Regina Spektor, Tom Wolfe, Nick Cave, Vampire Weekend and Duncan Sheik. She also has promoted the band Japanther's next album, television writer Maria Semple's debut novel "This One is Mine," and architect Diana Balmori's "A Landscape Manifesto."

    Lauren has been described as one of the "cultural gatekeepers in the literary world" by Time Out New York and as the "Best of New York" by The Village Voice. She has lectured at Book Expo America in New York and Penguin Books in London, and will appear at this year's Nebraska Summer Writers Conference. Lauren writes about art, politics and style at LuxLotus.com. She serves on the board of directors of both Girls Write Now and The Writers Room, and as an advisor to Fictionaut.com and SheWrites.com. More information about her can be found on her Website at www.laurencerand.com.