Annie Leonard

Annie Leonard, the creator of the hit YouTube video "The Story of Stuff" and author of the best-selling book of the same name, will discuss America's obsession with buying stuff during Pacific's Sustainability Month celebration.

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Sustainability Has a New Approach with “The Story of Stuff”

Consumption and waste expert to speak at Pacific
by Lily PenfoldApr 4, 2012

Americans like to purchase stuff. When the latest version of a product comes out, they rush to the store to buy them. What happens to the old gadgets and goodies? They get thrown away.

Annie Leonard, a sustainability expert who created the viral video "The Story of Stuff," will challenge Pacificans to rethink their consumption habits and the need to change to sustain the environment. Leonard will speak at University of the Pacific at 7 p.m. April 20 in the Don and Karen DeRosa University Center Ballroom. The presentation is free and open to the public.

Leonard is the keynote speaker for Sustainability month which runs through April.

"Leonard will give Pacific the opportunity to hear how we can change our consumption habits, making our campus environment a more sustainable place to learn and live," said Shanna Eller, Pacific's sustainability director. "I know that she will get a lot of people thinking about all the stuff they buy every year, and whether they really need it."

The event is hosted by Pacific's Student Sustainability Coalition.

"The Story of Stuff" is an environmentally themed video about the life cycle of materials. The video was released in December 2007 and has had millions of views since its creation. With the video captivating viewers, "The Story of Stuff" was adapted into a book in December 2010. Leonard's most recent project, "The Story of Broke," describes how the economy is broke and needs modification.

Prior to her work with The Story of Stuff Project, Leonard began her career in sustainability more than two decades ago. She received her undergraduate degree from Barnard College and her graduate degree from Cornell University in regional planning.

Leonard is a steward for sustainability efforts and for limiting society's consumption of material goods. Leonard serves on various boards and groups that take a role in creating a more environmentally friendly society. Leonard in the co-creator and coordinator of the Global Alliance for Incinerator Alternatives, as well as serving on other boards such as the International Forum for Globalization, and the Environmental Health Fund.

For more information about The Story of Stuff Project or Annie Leonard visit For more information about Pacific's commitment to sustainability, visit