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Mobile Marketing Certificate

Mobile Marketing Certifcate includes: Mobile Marketing, Advanced Mobile Marketing & Creating Cell Phone Apps for your Business


Mobile Marketing:

More than half of U.S. consumers who've made purchases on their smartphones have done so in response to mobile marketing messages. Smartphone sales will exceed 420 million in 2011. Analysts forecast these sales will surpass 1 billion by the end of 2016.

The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.

Course Outline
Unit 1: Understanding the Mobile Experience
Unit 2: Mobile Marketing Basics
Unit 3: Customer Relations
Unit 4: Maintaining Your Brand

Instructor: Heather Dimitt
Course Dates:
Feb. 3-28,
April 7-May 2,
June 2-27
(Can be taken congruently with Creating Apps for your Buiness)

Creating Cell Phone Apps for your Business:

Cell phone apps are the latest way smart businesses are reaching their customers. It seems that nearly everyone is carrying and using a Smartphone these days. Smart organizations across the globe are investing in building cell phone apps for their businesses. In this four- week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market Smartphone applications across Android, iPhone and Blackberry platforms. The course is ideal for business owners and executives who want to understand how Smartphone applications can be inexpensively built, and also for technical users who want to understand to how quickly deploy smartphone applications.

Unit 1
Business uses for cell phone apps
-Why your organization should leverage Smartphones
-Ideas for Smartphone applications
-The smartphone landscape
-Understanding platform options

Unit 2
Building your first applications
-Building your first application
-Building your second application
-Options for usage tracking
-Security considerations

Unit 3
Web-based apps
-Web apps vs smart phone applications
-Building your first web-based app
-Tracking your web-based application traffic

Unit 4
Promoting your apps
-Options for monetizing your application
-Understanding publishing guidelines for applications
-Deploying to the App Stores
-Promoting your application

Instructors: Dan Belhassen and Susan Hurrell
Course dates:
March 3-28,
May 5-30,
July 7-Aug. 1
(Can be taken congruently with Creating Apps for your Buiness)

Advanced Mobile Marketing:

Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.
Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage.
Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization.

Instructor: TBA
Course Dates:
April 7-May 2,
June 2-27,
Aug. 5-29

Certificate Price: $595 (all three courses included in price)

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