Self-Publishing and eBooks Certificate ~ ONLINE!
Designed to help entrepreneurs, businesses, and organizations self-publish as well as gain a complete understanding of this often-complicated marketplace. Learn about publishing options and how to select the best pathways given your business and personal objectives. Discover what makes a great eBook and how you go about creating, formatting, and publishing it. Most importantly, you will take away a marketing plan so you can map out your idea from start to finish..
Growing your Business with Self-Publishing
A book can help you expand your business in the way no form of advertising can. This practical course is designed to help entrepreneurs, businesses, and organizations self-publish as well as gain a complete understanding of this often-complicated marketplace. Learn how to understand your publishing options and how to select the best pathways given your business and personal objectives. You will learn how to work with print on demand (POD) companies that print books in small quantities economically. All participants will gain an understanding of the decision-making framework and what factors drive decisions in self-publishing.
Dates: February 6 - March 3, 2017
Course Code: UCLP 077 $195
eBooks are becoming more popular than ever, especially with the release of the iPad and other tablet computers. In addition to publishing fiction and non-fiction books individuals and companies are using eBook publishing as a way to market products, services, and ideas. Come discover what makes a great ebook and how you go about creating, formatting and publishing your eBook. Learn the steps necessary to create your eBook with text, photos, illustrations, audio, videos and hyperlinks to websites. Understand the different options you have in self-publishing and distributing your eBook. Walk away not only knowing how to make an eBook but how to market it as well.
Dates: March 6 - 31, 2017
Course Code: UCLP 075 $195
Marketing Business Publications
Having a book idea and publishing it is only half the recipe for success. Find out how to get the word out to your target market. Discover the various marketing avenues for your book. Acquire information on which social media site or sites makes sense for your audience and how to maximize your effort by minimizing your time online. Most importantly, you will create a marketing plan so you can map out your marketing steps all the steps from start to finish.
Dates: April 3 - 28, 2017
Course Code: UCLP 078 $195
Instructors: Kimba Green, Dan Hood, and Jenna Soard