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Video Marketing Certificate

This certificate contains both YouTube for Business and the Video Marketing classes.

Course 1: Video Marketing:
Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the "know, like and trust," factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.

Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep.

Course Outline

Unit 1
Video Marketing Essentials & Techie Tools
-Camera equipment
-Lighting & Sound
-YouTube 101

Unit 2
Crafting Compelling Content
-Scripts
-What type of video to shoot & when
-Keywords are key

Unit 3
Hooks, Headlines & Traffic Building Secrets
-5 Hot Hooks
-Create Attention-Grabbing Headlines
-Video Search Engine Optimization

Unit 4
The Details That Deliver
-Video idea Hot Zones
-Promotional videos that pop
-Sales Video Script

Instructor: Erin Huggins

Course 2: YouTube for Business:

Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features. YouTube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.

Unit 1
Designing Marketing Goals for YouTube
-What types of video work best on YouTube
-Adapting your marketing plan to include video and goals for the YouTube platform
-YouTube case studies and evaluating what's working and what's not
-Creating a content plan for videos that will work for your business or organization and won't get you banned from YouTube
-Understanding how to use YouTube search features and other elements from a consumer perspective

Unit 2
Building and Optimizing Your YouTube Channel
-Various elements of a YouTube Channel and how each feature works
-Creating your own YouTube Channel and optimizing each feature
-Channel design and settings that fit with your video marketing goals
-How to embed YouTube videos on your website that maximize views

 Unit 3
Friends and Subscribers: Maximizing the Social Network of YouTube
-The power of YouTube as a social network
-Why it is important to have friends and subscribers and how to communicate with them internally within YouTube
-The analytics of YouTube: Views, Ratings, Comments, Favorites
-How to read YouTube Insight & Analyzing the Data

Unit 4
Creating and Distributing Video on YouTube
-How to upload video, the types of cameras, formats, and video resolution that work best on YouTube, and tools that streamline the process
-Understanding the essential element in a video on YouTube such as graphics, title, tags, description, etc. and how to optimize them for search
-How to get your videos to appear in related searches, and other secrets of the YouTube Algorithm
-Extra features in YouTube, such as editing, private sharing, captions, annotating, and audio swap

Instructor; Jennifer Selke

Course Dates:
Video Marketing:
Feb. 3-28,
April 7- May 2,
June 2-27

YouTube for Business:
March 3-28,
May 5-30,
July 7- Aug. 1

Courses can be taken simultaneously please make sure to register for both courses in order to get the certificate.

Certificte Fee: $395 (must register for both Video Marketing & YouTube for Business)

 

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