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eMarketing Essentials Certificate

4.8 CEUs (Each course is 1.6 CEUs)

Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising.

Relevant for any type of organization, including businesses, companies, non-profits, and government agencies.  No eMarketing experience or expertise is necessary.  If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions.

The eMarketing Essentials Certificate includes the following web-based courses:

  • Improving Email Promotions

    Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy.  Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates.  Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well. 

  • Boosting Your Website Traffic

    Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.

  • Online Advertising

    Get the keys to making online advertising work for you and your organization.  See how pay-per-click advertising with Google AdWords works.  Find out how to test low budget Adword campaigns. Learn how you can target local audiences.  Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well. 

Courses can be taken in any order all together as a certificate program or individually. Please be sure to register for either the individual classes or the entire program on the registration form.

Instructors: Dan Belhassen and Susan Hurrell
Courses include:

Improving Email Promotions
Date: Sept. 2 - 26, 2014

Course Code: UCLP 105  $195

Boosting Your Web Site Traffic
Dates: July 7-Aug. 1, 2014 or Oct. 6 - 31, 2014

Course Code: UCLP 106  $195

Online Advertising
Dates: Aug. 5 - 29, 2014 or Nov. 3 - 28, 2014

Course Code: UCLP 107  $195

$495 for certificate; $195 for each course.

Register Online