• Print

CONTACT US


Center for Professional and Continuing Education
800.959.5376 or 209.946.2424
Office Location: 1776 W. March Lane Ste. 290, Stockton, CA 95207
Mailing Address: 3601 Pacific Ave, Stockton, CA 95211
cpce@pacific.edu

Advanced Website Strategies

You have a website, but why will your customers want to come back or buy something or take action? Do you really know who you are selling to? Do you know what you want to say to them? Do you know how you want to say it?

Discover ways to identify who your ideal audience is. Learn how to create content that is engaging and purposeful. Find out what you want to say to them. Explore where you want to say it. And finally, find out how you want to say it.

In one month, you will be better equipped to create your own content marketing strategy and create a content-rich website that exceeds the needs of your visitors.

Michael Weiss, instructor One-month course, $195

 

Course Outline

Unit 1: Knowing Who You Really Are Targeting

Unit 2:  Choosing What To Say

Unit 3: How Do You Want To Say It and Where Are The Best Places

Unit 4: How To Measure If Your Strategy Is Working

Instructor: Michael Weiss
Online Course
October 1-26
$195

Register Online