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Center for Professional and Continuing Education
800.959.5376 or 209.946.2424
Office Location: 1776 W. March Lane Ste. 290, Stockton, CA 95207
Mailing Address: 3601 Pacific Ave, Stockton, CA 95211

Google Analytics

1.6 CEUs  $195

If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leverage more success from their website.

Unit 1
Key analytics
-Importance of tracking your website
-Introduction to Google Analytic
-Installing Google Analytics to your site
-Learning from visual analytics
-Key analytics you should be reviewing weekly

Unit 2
Understanding your website visitors
-Understanding your website traffic
-Understanding your visitors
-Turning visitor traffic into profit
-Search engine optimization (SEO) primer
-Understanding search engine traffic 
-Determining high value keywords for SEO

Unit 3
Key Techniques
-Creating and using Goals
-How to build a abandonment funnel
-Optimizing your site based on funnel feedback
-Creating and using Campaign Tracking

Unit 4
eCommerce and ROI
-eCommerce tracking
-Calculating ROI from online advertising
-Custom Reporting
-Creating and using Advanced Segments
-How to track across multiple domains
-How to become Google Analytics Certified Partner

Instructors: Dan Belhassen and Susan Hurrell
Course Date: 
Oct. 6-31, 2014

Course Code: UCLP 054
Online Course

Instructor Bios and Course Objectives

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