Media Buying Strategies
Discover the marketing planning process to clearly delineate the relationship between marketing and media-buying decisions. Marketing functions are examined through case analysis to successfully integrate all elements of the media-buying process.
This course presents concepts and strategies from a business decision-making perspective. This approach reflects the emphasis on the marketing decisions that business owners are most likely to confront in their marketing operations when meeting with various media outlets and managing their marketing campaigns.
Come away with knowledge of media buying strategies to promote your organization and boost sales and profits.
Unit 1: Intro to Media Buying
Unit 2: Media Objectives
Unit 3: Types of Media
Unit 4: Evaluating Effectiveness of Media Buys
Instructor: Erin Parnell
Course Dates: July 1-26, 2013