Mobile MarketingMore than half of U.S. consumers who've made purchases on their smartphones have done so in response to mobile marketing messages. Smartphone sales will exceed 420 million in 2011. Analysts forecast these sales will surpass 1 billion by the end of 2016.
The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.
MOBILE MARKETING CAN BE TAKEN INDIVIDUALLY OR WITH CREATING APPS FOR YOUR BUSINESS AND ADVANCED MOBILE APPS FOR THE MOBILE MARKETING CERTIFICATE.
Unit 1: Understanding the Mobile Experience
Unit 2: Mobile Marketing Basics
Unit 3: Customer Relations
Unit 4: Maintaining Your Brand
Instructor: Heather Dimitt
Course Dates: June 4-29
Individual Course: $195
Mobile Marketing Certificate: $595 Includes Mobile Marketing, Creating Apps for your Business and Advanced Mobile Marketing)