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CONTACT US


Center for Professional and Continuing Education
800.959.5376 or 209.946.2424
Office Location: 1776 W. March Lane Ste. 290, Stockton, CA 95207
Mailing Address: 3601 Pacific Ave, Stockton, CA 95211
cpce@pacific.edu

Revenue Generation for Nonprofits

Build revenue streams for your non-profit organization. They are essential not only to keep your doors open but also to expand your services. Discover how to increase revenue from your current activities. Develop strategies for building new ones. Know how to effectively set prices or fees. Understand the 20% that generates 80% of your revenue. These are basic concepts that will yield greater results. After taking this course you will have the knowledge to improve your revenue generation and generate a better surplus.

Course Outline

Unit 1: Introduction to Revenue Generation

· Setting and using revenue generation benchmarks

· Determining annual objectives

· How to best use this course information



Unit 2: Understanding Your Audience

· The benefits of knowing your audience better

· What to ask your audience

· How to get the best information

· Collecting and using the best data

· Where to find the new ideas


Unit 3: Developing Programs and Services

· The right questions for the best success

· Natural life cycles of programs and services

· Determining which ones to continue

· Creating successful new programs and services


Unit 4: Analyzing Programs and Services

· Analyzing the past performance

· Determining future productivity

· Analysis tools

· Simple analysis technique


Unit 5: Setting the Right Price

· How price affects attendance

· Price breaks that determine the price to set

· Setting the best price

· Pricing strategies


Unit 6: Marketing Effectively

· Building your identify

· Developing market segments

· Determining who to market to


Unit 7: Developing Promotions

· Making promotions that work

· Creating the best layouts

· Making promotions that sell


Unit 8: Distributing Promotions

· Print, social media, and eMarketing techniques

· Knowing what promotions work

• The most effective promotion methods

 

Course Dates: Sept. 3-Oct. 25
$495

Register Online