The Impact of Online Media
1 Academic Unit
The ways that individuals and organizations have sought, accessed, and used information and the internet has rapidly grown. Today, paid search and the various opportunities to form connections for personal or professional purposes has mushroomed into a worldwide multi-billion dollar environment that reaches nearly every person in the industrialized world on a daily basis. Explore the online media landscape, its evolution, and how various tools, platforms and strategies are being used today in media, communication, and advertising. Learn how to develop and launch an online media campaign for a local business under the supervision of the instructors.
Instructors: Keith Hatschek and Qingwen Dong
Course Dates: Sat. & Sun., Oct. 27 & 28, 9am - 5pm