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Center for Professional and Continuing Education
800.959.5376 or 209.946.2424
Office Location: 1776 W. March Lane Ste. 290, Stockton, CA 95207
Mailing Address: 3601 Pacific Ave, Stockton, CA 95211
cpce@pacific.edu

The Impact of Online Media

1 Academic Unit

The ways that individuals and organizations have sought, accessed, and used information and the internet has rapidly grown. Today, paid search and the various opportunities to form connections for personal or professional purposes has mushroomed into a worldwide multi-billion dollar environment that reaches nearly every person in the industrialized world on a daily basis. Explore the online media landscape, its evolution, and how various tools, platforms and strategies are being used today in media, communication, and advertising. Learn how to develop and launch an online media campaign for a local business under the supervision of the instructors.

Instructors: Keith Hatschek and Qingwen Dong
Course Dates: Sat. & Sun., Oct. 27 & 28, 9am - 5pm
$ 150

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