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CONTACT US


Center for Professional and Continuing Education
800.959.5376 or 209.946.2424
Office Location: 1776 W. March Lane Ste. 290, Stockton, CA 95207
Mailing Address: 3601 Pacific Ave, Stockton, CA 95211
cpce@pacific.edu

Video Marketing

Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the "know, like and trust," factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.

Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep.

THIS COURSE CAN BE TAKEN INDIVIDUALLY OR WITH YOUTUBE FOR BUSINESS FOR THE VIDEO MARKETING CERTIFICATE $395


Course Outline

Unit 1
Video Marketing Essentials & Techie Tools
-Camera equipment
-Lighting & Sound
-YouTube 101

Unit 2
Crafting Compelling Content
-Scripts
-What type of video to shoot & when
-Keywords are key

Unit 3
Hooks, Headlines & Traffic Building Secrets
-5 Hot Hooks
-Create Attention-Grabbing Headlines
-Video Search Engine Optimization

Unit 4
The Details That Deliver
-Video idea Hot Zones
-Promotional videos that pop
-Sales Video Script

Instructor: Erin Huggins
Course Dates: June 3-28, 2013
Online Course
Course Fee: $195

OPTIONAL: Video Marketing Certificate: $395 (must also register for YouTube for Business)


Register Online