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Center for Professional and Continuing Education
800.959.5376 or 209.946.2424
Office Location: 1776 W. March Lane Ste. 290, Stockton, CA 95207
Mailing Address: 3601 Pacific Ave, Stockton, CA 95211

YouTube for Business

Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features.
YouTube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.

Unit 1
Designing Marketing Goals for YouTube
-What types of video work best on YouTube
-Adapting your marketing plan to include video and goals for the YouTube platform
-YouTube case studies and evaluating what’s working and what’s not
-Creating a content plan for videos that will work for your business or organization and won’t get you banned from YouTube
-Understanding how to use YouTube search features and other elements from a consumer perspective

Unit 2
Building and Optimizing Your YouTube Channel
-Various elements of a YouTube Channel and how each feature works
-Creating your own YouTube Channel and optimizing each feature
-Channel design and settings that fit with your video marketing goals
-How to embed YouTube videos on your website that maximize views

Unit 3
Friends and Subscribers: Maximizing the Social Network of YouTube
-The power of YouTube as a social network
-Why it is important to have friends and subscribers and how to communicate with them internally within YouTube
-The analytics of YouTube: Views, Ratings, Comments, Favorites
-How to read YouTube Insight & Analyzing the Data

Unit 4
Creating and Distributing Video on YouTube
-How to upload video, the types of cameras, formats, and video resolution that work best on YouTube, and tools that streamline the process
-Understanding the essential element in a video on YouTube such as graphics, title, tags, description, etc. and how to optimize them for search
-How to get your videos to appear in related searches, and other secrets of the YouTube Algorithm
-Extra features in YouTube, such as editing, private sharing, captions, annotating, and audio swap


Instructor; Jennifer Selke
Course dates: July 1-26, 2013
Online Course

Instructor Bios and Course Objectives

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