Art Class Assignment Leads to Bronze Medal for Wine Label Design
A recent Graphic Design graduate, Glynnis Koike '10, designed a wine label for local Cor Sanare winery that won a bronze medal at the 2010 San Francisco International Wine Competition this past June.
The label started out as a class project. During the 2008-2009 academic year, the Visual Arts Department began a partnership with Jerry and Susan McDonald, who own the Lodi-based winery. Graphic Design students were assigned to create wine label designs as well as visual identity and promotional materials.
The students were challenged by the many governmental restrictions placed on wine labels, and they also had to take into consideration physical aspects of the labels, which are placed on the bottle in an automated bottling line.
The McDonalds were delighted with the student designs and selected Glynnis's label for their first vintage of Meritage, a red wine blend of cabernet sauvignon, merlot, petit verdot, malbec and cabernet franc. The wine was entered in the annual San Francisco International Wine Competition along with entries from 1,290 wineries from 27 countries and 28 states. The wine itself won a silver medal and the label design garnered a bronze medal.
"This is a prestigious honor for Glynnis Koike," said Visual Arts Chair Brett DeBoer. "She created a sophisticated and elegant design that stands up against those created by professionals with years of experience. We are very proud of her accomplishment."
Last year two art students, Christine Strain and Heather McCoy, worked on a variation of the design for the subsequent vintage of the Cor Sanare Meritage, which will be entered in next year's competition. Students have also been designing labels for olive oils the McDonalds are adding to their offering.
"These assignments give students real-world experience. They are creating designs for a real entity and have to follow specific industry guidelines as well as take into account the image and personality of the client and their products," said Professor DeBoer.
Design Featured on Cor Sanare Website
Glynnis Koike's winning wine label and the McDonald's partnership with Pacific's Visual Arts Department is featured on the Cor Sanare website.
Promoting Heart Health
Cor Sanare is a Latin phrase meaning "to heal the heart"—an apt name considering Jerry McDonald is a heart surgeon and his wife Susan is a cardiac anesthesiologist. The McDonalds donate proceeds from each bottle of wine sold to the "Go Red for Women" campaign in its fight against heart disease.
Glynnis Koike’s label features a Bacchante, a Roman female worshipper of Bacchus, the god of wine.