MBA Students in the Puyuan wine cellar
MBA Course Offerings
A student must receive a grade of ‘B' or better in BUSI 211 and BUSI 255,and a ‘C' or better in all other prerequisite courses.
BUSI 210. Business and Public Policy (3)
This course is about the public policy process and the role business plays in it. It will examine national, regional and international policy issues of relevance to business and the larger society. It will also involve an examination of the ethical dimensions of business decision-making. Prerequisite: Completion of Phase I of MBA Program or the permission of the instructor and the MBA Director.
BUSI 211. Applied Business Principles (18)
This course is an applied and intensive overview of business administration.Topics include eight academic modules covering managerial economics, information systems, data analysis and decision making, accounting, finance,marketing, organizational behavior, and strategy formulation. In addition,there is one required pass/no credit module on career development. The course concludes with a competition between teams consisting of students in the course. The course is team taught by faculty in the Eberhardt School of Business, each in their own area of specialization. This course is the required beginning course for all students in the MBA program. Students must earn an B or better in the course to continue in the MBA program. In addition, the overall grade cannot include a grade of D or F in any module, and cannot include more than two grades of C or C-. Prerequisites: Admission into the MBA Program, ECON 053 and ECON 055; MATH 037 and MATH 045, or equivalent courses.
BUSI 212. MBA Career Development Seminar (1)
This course is designed to enable business students to clearly define their career objectives and available opportunities as it relates to the Pacific MBA. Through the course, MBA students will be trained in the tactics and methods of conducting a successful job search and in preparing for multiple career transitions over the course of their entire business career. Prerequisites: Acceptance into the MBA Program.
BUSI 213. Corporate Social Responsibility (2)
The purpose of this course is to improve your abilities as a manager to anticipate, analyze, respond to and manage issues of social responsibility and ethics that you will face in your career. You will have an opportunity to consider challenges that arise across different business functions in both domestic and global markets. Sample topics may include compliance with a variety of laws, fair and unfair competition, responsibility to customers, shareholders, employees and the environment, insider trading, product safety and more. Prerequisite: BUSI 211. Graduate students from other programs may enroll with permission of the associate dean in the Eberhardt School.
BUSI 214. Negotiation (2)
The purpose of this course is to understand the theory and processes of negotiation as it is practiced in a variety of settings. This course is designed to be relevant to the broad spectrum of negotiations problems that are faced by managers and individuals. Thus, the content is relevant to students interested in marketing, entrepreneurship, consulting relationships, international management or mergers and acquisitions. In addition, the course will emphasize negotiations that occur in the daily life of the manager. Prerequisite: BUSI 211.
BUSI 220. Corporate Finance (3)
An advanced course in financial management that introduces a set of analytical tools needed to make sound corporate decisions in such areas as capital budgeting, capital structure and dividend policy. Prerequisite: BUSI 211.
BUSI 221. Entrepreneurial Finance (3)
An in-depth analysis of the financial issues facing a business start-up. Specific attention is paid to the acquisition of financing for new ventures and the financial management of new and growing businesses. Prerequisite: BUSI 211.
BUSI 222. Student Investment Fund (3)
Student Investment Fund (SIF) is operated entirely by students, allowing them to gain hands-on, real world experience in managing an investment fund with substantial market value. Students perform sector analyses as well as financial analyses of a wide array of securities, and as a group have to determine the fund's sector allocation and stock/bond/cash allocation. SIF, while maintaining a well-diversified portfolio, strives to outperform the market (S&P 500). Prerequisite: BUSI 211 and permission of instructor.
BUSI 223. Investment Management (3)
This course teaches students a set of analytical tools necessary to evaluate the profitability of a vast array of financial assets such as stocks, bonds, options and financial futures. Prerequisite: BUSI 211.
BUSI 226. Financial Statement Analysis (3)
This course will familiarize students with the types of financial statements and analysis processes used by bankers and analysts. This course also will provide students with a basic understanding of the many issues bankers and analysts face in understanding a company through its financial statements. Prerequisite: BUSI 211 or permission of associate dean.
BUSI 230. Enterprise Systems Analysis (3)
An Enterprise Resource Planning (ERP) system is a tool that integrates data across a business organization. This class uses a sample system to examine the features, capabilities, and business advantages of ERP systems. The class investigates the roles of the individual modules and the importance of the integration. It also discusses the strategic implications of vendor and customer interactions through ERP systems. Various issues of implementation and customization will be covered. By its nature, the study for ERP systems ties together knowledge from a variety of business disciplines.
BUSI 231. Database Management (3)
Students will learn to design and develop large-scale business applications using database management systems. The course will emphasize teamwork,team management, and joint application development tools. It will use largescale commercial database tools such as Oracle and SQL Server.
BUSI 236. Business Programming (3)
Introduction to program logic and design. Visual Basic is used in the development of various business applications in the context of Windows design elements, forms, and events.
BUSI 238. Computer Networking and Telecommunications Management (3)
A study of modern networks and telecommunications systems, including wireless and mobile applications, and Web-based systems. The course will develop the skills to manage business telecommunication and network infrastructures. It will equip managers with the foundations of the technical, economic, and political structure of modern communication systems. The course will emphasize design and management of large-scale enterprise networks. Prerequisite: BUSI 200 or equivalent.
BUSI 239. MIS Project (3)
Students will define and create a MIS e-business application, using a DBMS and the Internet. Projects will be team-oriented and encompass MIS concepts from database, usability, and the Internet. Students will use project management and workgroup software to set schedules and maintain communication. Discussions will emphasize the challenges and potential solutions for dealing with large-scale projects. Prerequisite: BUSI 231. Prerequisite may be taken concurrently: BUSI 230 or permission of the instructor and MBA Director.
BUSI 241. Marketing Research (3)
A study of concepts and techniques useful in the solution of marketing problems and in the identification of marketing opportunities. Emphasis is given to the design of information acquisition and to the evaluation and interpretation of research findings. Prerequisite: BUSI 211.
BUSI 245. Customer Relationship Management (3)
This course explores the process of understanding, creating and delivering value to targeted business markets and individual customers. Relying upon assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. It also provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. Prerequisite: BUSI 211.
BUSI 246. Marketing of Services (3)
This class explores the theory and strategies that drive service consumption. Students will be exposed to the unique characteristics of marketing services,including the importance of the physical environment to service encounter success; the creation of customer satisfaction; the delivery of service quality and value; and the development of strategies to overcome service failure. Prerequisite: BUSI 211.
BUSI 247. Consumer Behavior (3)
This interdisciplinary course discusses the customer as the focus of the marketing system. Knowledge about the customer behavior, obtained through the application of a series of analytic frameworks and tools, is presented as the basis for marketing decisions at both the strategic and tactical levels. Central focus of the course is the analysis of customer decision-making processes and an understanding of the customer activity cycle or consumption chain. Methods to build customer satisfaction and loyalty through relationship marketing are stressed. Prerequisite: BUSI 211
BUSI 249. Strategic Marketing (3)
This course develops students' decision-making skills in the complex and fast changing international marketplace. The course provides an integrated analysis of the marketing functions of a firm, viewed primarily from the upper level of management. Emphasis is placed on formulation of goals and objectives and selection of strategies under conditions of uncertainty as they relate to the pricing, distribution and promotion of new and existing products, to achieve corporate objectives in today's global environment. Prerequisite: BUSI 211.
BUSI 250. Health Finance: Health Insurance (3)
A survey of the theory and practice of health insurance in the United States. Students who complete this course will understand the history and institutional framework of health insurance, will understand how health insurance operates, and will be able to assess the efficiency and equity of healthcare finance. Prerequisite: BUSI 211 or BUSI 255.
BUSI 251. International Healthcare Systems (3)
This course is an international overview of healthcare finance and delivery that will familiarize students with healthcare finance and delivery around the world. Students will develop critical analytical skills to enable them to compare and contrast health systems, identify relative strengths and weaknesses, and assess the possibilities for structural reform of the US healthcare system. Prerequisite: BUSI 211 or BUSI 255.
BUSI 252. Healthcare Law (3)
Analysis and application of statutes, regulations, case law and policies affecting the health care system in the U.S. Upon completion of this course students will understand the roles of the legal, legislative and administrative systems in health care, will be able to discuss critically important legal, ethical and policy issues in health care, and will be able to recognize situations that may occur in health systems management that will require consultation with legal counsel. Prerequisite: BUSI 211 or BUSI 255.
BUSI 254. Health Economics (4)
This course applies the tools of microeconomics to the study of health care. It provides an analysis of how decisions are made by health care providers, consumers, and third parties responsible for payment (e.g. health insurers). The course is built around individual's demand for health care and the supply of services by doctors and hospitals. Topics covered include health insurance, managed care and industry competitions, the pharmaceutical industry, the role of the government as a provider of care, long-term care, international health comparisons, and cost-benefit analysis/cost-effectiveness analysis. Prerequisite: BUSI 211 or concurrent with BUSI 255.
BUSI 255. Applied Business Principles for Pharmacy (15)
This course is an applied and intensive overview of business administration. Topics include seven academic modules covering information systems, data analysis and decision making, accounting, finance, marketing, organizational behavior, and strategy formulation. The course concludes with a competition between teams consisting of students in the course. The course is team taught by faculty in the Eberhardt School of Business, each in their own area of specialization. This course is the required beginning course for all students in the PharmD/MBA program. Students must earn an B or better in the course to continue in the MBA program. In addition, the overall grade cannot include a grade of D or F in any module, and cannot include more than two grades of C or C-. Prerequisite: Admission into the PharmD/MBA program.
BUSI 263. International Finance (3)
This course provides students with a conceptual framework for analyzing key financial decisions faced by multinational corporations. The major focus of this class will be on spot exchange markets, forward exchange markets, the balance of payments, exchange rate determinations, hedging strategies, financing alternatives, transfers of international payments, and international bonds and equites investment and diversification. Prerequisite: BUSI 211.
BUSI 265. Global Marketing Strategy (3)
A course to develop students' decision-making skills in the complex and fast changing international marketplace. Emphasis will be placed on the frameworks and techniques used in deciding which countries offer potential markets for products, how and to what degree the components of the marketing mix must be customized to an international market, and which strategies are best suited to entering a country.
BUSI 267. International Business Law (3)
An introduction to the legal environment of international business. The course will provide students with the opportunity to study international sales and commercial transactions. Additionally, students will have the opportunity to become familiar with international and domestic laws which directly affect global trade. Finally, students will have the opportunity to become familiar with laws and events which indirectly affect international trade such as environmental standards, privatization and intellectual property protection. The emphasis of the course will be on the recognition of legal problems and the discovery and application of appropriate principles of international and domestic laws which may assist in resolving these problems.
BUSI 268. Global Business Competition (3)
Today, all levels of business operations are becoming global. Business people must consider additional parameters when they enter the global sphere. The rules of the game such as laws, customs, theories, and business practices may be different. This course will work on business problems and strategies within the global environment in which U.S. businesses compete. The key objective of this course is to analyze the operation of global firms; various types of entry strategies into foreign countries, impacts on host and home countries, and the powerful flexibility of global systems. Prerequisite: BUSI 211 or the permission of the instructor and the MBA director.
BUSI 269. Comparative Management (3)
BUSI 270. Human Resource Management (3)
This course explores research, theory, and practical applications to administrative problems in human resource management. The course provides students with an understanding and appreciation of: strategic HRM, HRM law, job analysis & design, employee recruitment, selection & placement, training & development, performance evaluation, compensation & benefits, labor relations & collective bargaining, safety & health, international HRM, HRM computer simulation, HR information/management systems and other HRM technological innovations.
BUSI 272. Entrepreneurship (3)
This course will provide an experiential introduction to the creation of a new business enterprise. Building upon mentor experiences, internship and work experiences and the use of selected guest speakers, the course will focus on writing a business plan that could be presented to a venture capitalist (or other source) for funding. Topics will include the traits of successful entrepreneurs, generating business opportunities, screening opportunities, "the window of opportunity," the venture team, family businesses, management/marketing/financial skills needed, "intrapreneurship," etc. Prerequisite: BUSI 211.
BUSI 274. Managing Quality/Productivity (3)
The purpose of this course is to recognize the essence of an organization as its operations, or as its production and service delivery. Topics will include the life cycle of operations and supply chain strategies for goods and services, the integration of and information flows between business functions, and the challenges of the globalization of operations and supply chain choices. Students will apply analytical methods for developing, delivering, and improving production systems in a "real world" field experience. Prerequisite: BUSI 211.
BUSI 275. Technology and Innovation (3)
The process of taking science and technology to the marketplace has taken on strategic importance to company leadership in many industries. This course will provide students with concepts, frameworks and tools for managing technology and innovation. How can companies identify the major developments in science and technology that will affect them directly and indirectly? What avenues are available for maintaining technological leadership, and how can they be integrated into a company's overall objectives? What global strategies are available for developing technology and taking it to the marketplace? Prerequisite: BUSI 211.
BUSI 276. Entrepreneurial Management (3)
This course is designed to integrate the functional knowledge you have acquired in your first semester as an MBA student and to teach you how to apply it within innovative and entrepreneurial business settings that call upon managers to make decisions and plans under conditions of uncertainty. The focus on the entrepreneur and entrepreneurial management reflects two considerations. The first is the growing recognition of the critical importance of entrepreneurial activities in capitalist economics. The second is that it introduces you to a set of opportunities that most of you will encounter in your careers. New companies as well as innovative businesses at larger firms often look for businesspeople with the perspective and skills needed to thrive in innovative business environments and our aim is to help prepare you for such opportunities. Prerequisite: BUSI 211. Graduate students from other programs may enroll with permission of the associate dean in the Eberhardt School.
BUSI 277. Small Business Consulting (3)
Provides students with a structured opportunity to apply knowledge gained from the classroom to a small business environment. Students work in teams to address operational problems and identify methods of capitalizing on growth opportunities in actual companies.
BUSI 279. Leadership (2)
This course utilizes the research and practice of recent years concerning situational leadership and transformational leadership. The class emphasis will be experiential. Emphasis will be placed on consensus building, values alignment and vision building. Prerequisite: BUSI 211.
BUSI 280. Strategy Implementation (2)
This course addresses the managerial challenge of strategy implementation by examining the organizational elements that must be drawn into line to support a strategy, and by examining the immense difficulties inherent in changing an organization. The aim of the course is to provide participants with a conceptual and practical understanding of the strategic and organizational challenges of multinational corporate management. Prerequisite: BUSI 211.
BUSI 281. Strategic Management (3)
This course uses the case method in a multinational corporate setting to address the managerial challenge of strategy formulation and implementation by examining the organizational elements that must be drawn into line to support a strategy, and by examining the immense difficulties involved in changing an organization. Prerequisite: BUSI 211.
BUSI 282. Entrepreneurial Rapid Growth (3)
BUSI 283. Administrative Internship (1-3)
BUSI 291. Graduate Independent Study (1-4)
BUSI 293. Special Topics (1-4)