“The discussion was great! The instructors were wonderful in letting the class contribute. We thoroughly covered a lot of information.”

- Jennifer Meeuwse, Escalon Premier Brands, Division of H.J. Heinz

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return to Management Certificate Program


888.439.2867 or 209.946.2956
FAX 209.946.2586
Peter Johnson
Westgate Center for Leadership & Management Development
Eberhardt School of Business
3601 Pacific Avenue
Stockton, California 95211

Schedule and Course Outline

Fall 2014 Program

Email Amber Dominguez to be added to our mailing list.

Classes will take place in a 2-part format on Wednesdays from 6:00 - 9:00 P.M.



Sept. 3 & 10

Exceeding Customer Expectations
- Key Elements of Customer Service
- Internal and External Customers
- Gaining a Competitive Advantage
- Applications for Industrial, Consumer Products, and Service Organizations
Sept. 17 & 24

Creating a Competitive Strategy
- The Strategy Process
- Strategy and Competition
- Evaluating Strategy Success
- Class Exercise/Application

Oct. 1 & 8

Financial Management for Non-Financial Managers
- Key finance terms: assests, liabilities, capital, depreciation
- Using the balance sheet to examine assests and liabilities
- Analyzing the income statement to assess revenues and expenses
- Keeping your plan on target with budgetary controls
- Using profit-planning tools, break-even analysis, financial forecasting
- Cash Flow: where cash comes from and how it's applied

Oct. 15 & 22

Effective Communication Skills
Oral Presentation Competencies
- Writing in the Workplace
- Organizational Communication Strategies
- Visualizing for Organizations

Oct. 29 & Nov. 5

 Designing Innovative Organizations
- Why innovation is important and what stands in the way of successful innovation in organizations
- Knowledge of strategies, structures, processes and skills that characterize successful innovators
- Practical knowledge and tools to improve an organization's capacity to generate and successfully apply new ideas

Nov. 12 & 19

The Art of Negotiation
- Learn to Control Range and Negotiations
- Preparing for the Negotiation
- Identify and Avoid Common Negotiating Errors
- Shortcuts to Better Negotiating Outcomes 

Nov. 26 & Dec. 3

 Legal Issues in Employee Relations
- Federal and State Employment Law
- Employment Practices/ Fair Labor Standards Act (compensation issues)
- Wrongful Discharge (At-Will vs. Just Cause)
- Legal Research Methods and Privacy Issues
- Americans with Disabilities Act

Dec. 10 & 17

 Building Leadership Effectiveness
- The 15 Rules for Effective Leadership
- Leadership Versus Management
- Creating and Implementing Teams
- Motivating Others by Creating a Mission, Vision and Goals
- Building Your Human Capital Through Coaching and Mentoring