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Breanne Beseda serves as the Managing Director of Marketing and Communications for the Eberhardt School of Business, overseeing the development, coordination, and implementation of marketing strategies, programs, materials, and events in support of undergraduate and graduate recruitment, career management, development, alumni relations, and all associated centers and institutes.
Breanne is a proud alumna of Pacific, having earned her BSBA in 2000 and her MBA in 2001. Her professional background includes 14+ years experience in marketing, operations, and career management with corporate, entrepreneurial, and non-profit organizations in high-tech and higher education environments. Prior to her current marketing role, Breanne served as the Assistant Director for the Eberhardt Career Management Center for seven years and as Marketing Manager for the Eberhardt School for three years. She has also served as a Faculty Advisor and as an Instructor for multiple business courses.
Staff Spotlight: Breanne Beseda
Featured in the Spring 2011 Strictly Business magazine:
Breanne Beseda has served as the assistant director of the Career Management Center for the Eberhardt School since 2007, assisting with all career programs, education, events, coaching and advising, and employer relations efforts. In addition, Breanne also serves as an adjunct instructor and faculty advisor.
Breanne is an alumnus of Pacific, having earned her BSBA in 2000 and her MBA in 2001. Breanne is also a former employee of Eberhardt, having served as marketing manager from 2003 to 2006. Her professional experience includes 10+ years experience in marketing and operations management with corporate, entrepreneurial, and nonprofit organizations in high-tech and higher education environments.
When asked what she likes most about her current role, without hesitation she answered, "The people!" She further explained, "I get to work with an incredible team of colleagues, fellow alumni, interesting employers, and fantastic students. This role is a great combination of marketing, sales, development, recruitment, and most importantly, education. I love that every day is different, and that everyday I have the opportunity to contribute in a meaningful way to the success of the people I work with and for."
When asked what is most challenging about her current role, Breanne smiled and again answered, "The people." She continued "Behind every resume or interview is a person with goals and fears and feelings. It is often difficult to deliver tough feedback or criticism, but I know that it is necessary for the professional development process of our students and will ultimately help them to better represent themselves and Pacific."
Breanne is known amongst her students and colleagues as someone who takes a personal interest in each of them as individuals - her door is always open and she is always ready and willing to help in any way she can. She commented "As an alumnus myself, I have a vested interest in the success of this place and its people!" When she is not on campus working with students or in the field working with employers, Breanne enjoys reading, cooking, her piano, her pets, and spending time with family in her hometown of Lodi. She and her husband are excited to welcome their first child in June!