1994, Associate Professor of Marketing and International Business Ph.D., University of Oregon, 1989; MBA, Golden Gate University, 1986; B.A., Central Washington University, 1979.
Expertise: Cross-cultural Marketing; Research Methods; Sales Force Management.
Joel Herche is Associate Professor of Marketing at the Pacific's Eberhardt School of Business. After earning his undergraduate degree in economics in 1979, Dr. Herche worked as a market analyst for Intel Corp. and later joined the staff of Hewlett Packard. Since earning his Ph.D. from the University of Oregon in 1989, Dr. Herche has focused much of his research efforts on cross-cultural marketing strategy, sales management and customer service/satisfaction. He has published over two dozen articles in academic journals and conference proceedings these topics. His interest in marketing stems from his conviction that exchange management can enhance everyone's lifestyle.
In addition to his academic pursuits, Dr. Herche has served as a consultant to a wide variety of industrial clients including Hewlett Packard, Northern Telecom and ARCO.