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Joel Herche, Ph.D.

Associate Professor of Marketing and International Business

Contact

Phone: 209.946.2622
Email: jherche@pacific.edu

Office Hours

Monday and Wednesday
2:00 p.m.-4:00 p.m.
and by appointment

Education

University of Oregon, Ph.D.

Golden Gate University, MBA

Central Washington University, B.A.

Curriculum Vitae 

Joel Herche is an Associate Professor of Marketing at the Pacific's Eberhardt School of Business. After earning his undergraduate degree in economics in 1979, Dr. Herche worked as a market analyst for Intel Corp. and later joined the staff of Hewlett Packard. Since earning his Ph.D. from the University of Oregon in 1989, Dr. Herche has focused much of his research efforts on cross-cultural marketing strategy, sales management and customer service/satisfaction. He has published over two dozen articles in academic journals and conference proceedings these topics. His interest in marketing stems from his conviction that exchange management can enhance everyone's lifestyle.

In addition to his academic pursuits, Dr. Herche has served as a consultant to a wide variety of industrial clients including Hewlett Packard, Northern Telecom and ARCO.

 

Principles of Marketing
International Marketing
Marketing Research (MBA and undergraduate)
International Business
Marketing Management (MBA)
Marketing Strategy (MBA and undergraduate)
Services Marketing
Contemporary Business Issues
Seminar on Research Methods (doctoral)

 

REFEREED JOURNAL ARTICLES

  • "Multi-dimensional Scaling: A Marketing Research Tool to Evaluate Faculty Performance in the Classroom," (with Swenson), Journal of Marketing Education, Fall 1991.
  • "Assessment Centers: An Untapped Resource for Global Salesforce Management,"(with Cook), Journal of Personal Selling and Sales Management, Summer 1992.
  • "A Note on the Predictive Validity of the CETSCALE," Journal of the Academy of Marketing Science, Summer 1992.
  • "The Global Productivity Evaluation Matrix: Facilitation of Global Salesforce Deployment Decisions," (with Swenson), Journal of Global Marketing, 1992.
  • "An Evaluation of Improvement in Decision Making in a Competitive Experimental Environment," (with Fox), Marketing Education Review, Spring 1992.
  • "Social Values and Salesperson Performance: An Empirical Examination," (with Swenson), Journal of the Academy of Marketing Science, Summer 1994.
  • "Assessment Centers: A Contrast of Usage in Diverse Environments," (with Cook), The International Executive, September/October 1994.
  • "Ethnocentric Tendencies, Marketing Strategy and Import Purchase Behaviour," International Marketing Review, #3, 1994.
  • "Ethnicity and Shopping Behavior," (with Balasubramanian), Journal of Shopping Center Research, Fall 1994.
  • "Decision Making Style Influences on the Valuation and use of Information by Managers," (with Albaum and Murphy), Journal of Marketing Theory and Practice, Spring 1995.
  • "Personal Selling Constructs and Measures: EMIC versus ETIC Approaches to Cross-National Research," (with Swenson and Verbeke), European Journal of Marketing, 1996.
  • "Reversed-Polarity Items and Scale Dimensionality," (with Engelland), Journal of the Academy of Marketing Science, Fall 1996.
  • "Revisiting the Academic Performance/Salesperson Performance Relationship," (with Graham and Swenson), The Journal of Marketing Management, Fall 1997.
  • "A Preliminary Investigation of the Universality of the Personal Selling Ethics Scale," (with Donoho, Polansky, Cohen, Swenson and Balazs) Contemporary Issues in International Business and Marketing, (1998) G. Ogunmokun and R. Gabbay, editors. Western Australia, Australia Academic Press International and the Research Center for International Marketing and Exporting, 109-122.
  • "Management Style Comparisons Among Five European Nations," (with Albaum), Journal of Global Marketing, (1999), 12 (4): 5-27.
  • "A Cross-cultural Investigation of the Universality of the Personal Selling Ethics Scale," (with Donoho, Polansky and Swenson) Journal of Euromarketing, (1999), 8 (1/2): 101-116Co-published simultaneously as Cross-National Consumer Psychographics, Lynn Kahle Editor, International Business Press, 101-116.
  • "Teaching and Effectiveness: Another Look," (with Mark Hill) Marketing Education Review, (2001), Vol. 11, No. 2 (Summer) 19-24. (This paper was selected as the Marketing Education Review's best paper of 2001)
  • "A Cross-Cultural Study of the Effects of Achievement and Relationship Values on Student Evaluations of Personal Selling Ethical Dilemmas," (with Donoho and Swenson) Marketing Education Review, (2003), 13 (Fall), 53-63.
  • "Economic and Political Freedom and Market Alienation: A Comparative Study of Bulgaria, China, and the United States," (with Derleth) Journal of Euromarketing, (2005), 14 (3), 51-63.
  • "Differences in Marketing Managers' Decision Making Styles within the Asia-Pacific Region: Implications for Strategic Alliances" (with Albaum, Yu, Evangelista, Murphy and Poon), Journal of Global Marketing, 2007, 21 (1), 63-78.
  • "Culture-Based Values and Management Style of Marketing Decision Makers in Six Western Pacific Rim Countries," (with Albaum, Yu, Wiese, Evangelista and Murphy), Journal of Global Marketing, 2010, 23 (2), 139-51.
  • "The Personal Selling Ethics Scale: Revised and Shortened for Time-Sensitive Professionals," (with C. Donoho and T. Heinze), Innovative Marketing, 2013, 9(1), 46-56.

BOOKS, BOOK CHAPTERS AND MONOGRAPHS

  • "A Preliminary Investigation of the Universality of the Personal Selling Ethics Scale," (with Donoho, Polonsky, Swenson, Balazs, Smith and Cohen), Chapter in Contemporary Issues in International Business and Marketing, Academic Press International & the Research Centre for International Marketing and Exporting, 1998.
  • "The Cross - Cultural Generalizability of the Personal Selling Ethics Scale." (with Donoho, Polonsky and Swenson) in Values in Cross-Cultural Research Kahle, L. (ed) Binghamton NY, USA: Haworth Press, (1999): 101-116.

NON-REFEREED PUBLICATIONS

  • "Measuring Social Values: A Multi-item Adaptation to the List Of Values (MILOV)," Marketing Science Institute Working Paper Series, Report No. 94-101, 1994.
  • "Personal Selling Constructs and Measures: EMIC Versus ETIC Approaches to Cross-National Research," (with Swenson and Verbeke), University of the Pacific Faculty Working Paper Series, Report No. 9408, 1994.
  • "Reversed-Polarity Items, Attribution Effects and Scale Dimensionality," (with Engelland), Office of Scale Research Working Paper Series, Report No. 9401, 1994.
  • "Review: The Authority of the Consumer," Business Horizons, (May/June), 1995.
  • "Review: Innovations in Procurement Management," Journal of the Academy of Marketing Science, (Summer), 2000, Vol. 28, No. 3, pp. 449-450.

CONFERENCE PROCEEDINGS AND PRESENTATIONS

  • "The Measurement of Consumer Ethnocentrism: Revisiting the CETSCALE," B.J. Dunlap, Editor, Academy of Marketing Science National Conference Proceedings, 1990.
  • "Management Style in Marketing Decision Making: A Cross-National/Cultural Contrast," (with Albaum and Strandskov) C. Keown et al., Editors, Proceedings of the Third Symposium on Cross-Cultural Consumer and Business Studies, 1990.
  • "Towards a Framework of Personal Selling for International Business Research," (with Swenson) K. Frankenberger et al., Editors, World Marketing Congress International Conference Series: Volume V, 1991.
  • "Management Style and Information Valuation in Marketing Decision Making: Are There Differences Within the European Community?" (with Albaum), presented at the Danish Summer Research Institute, Gilleleje, Denmark, August, 1992.
  • "Ethnocentric Tendencies, Marketing Strategy and Import Purchase Behavior," D. Cravens and P. Dickson Editors. AMA Summer Educators' Conference Proceedings, 1993.
  • "Information Valuation in the 'New' Europe," (with Albaum), L. Milner, Editor. Proceedings of the Fourth Symposium on Cross-Cultural Consumer and Business Studies, 1993.
  • "Revisiting the Academic Performance/Salesperson Performance Relationship,"(with Graham and Swenson), Proceedings of the National Conference on Sales Management, 1994.
  • "Ethnicity and Shopping Behavior," (with Balasubramanian), presented at the International Council of Shopping Center Research Conference, 1994.
  • "A Contextual Appraisal of Social Values Structures: Consumer/Salespeople Congruence," (with Hill and Swenson), Proceedings of the National Conference on Sales Management, 1996.
  • "A Preliminary Investigation of the Universality of the Personal Selling Ethics Scale," (with Donoho, Polonsky, Swenson, Smith and Cohen), Proceedings of the Academy of Marketing Science Annual Conference 1996.
  • "A Cross-Cultural Investigation of the Universality of the Personal Selling Ethics Scale," (1997), (with Donoho, Polonsky and Swenson), Sixth Symposium on Cross-Cultural Consumer and Business Studies Honolulu, Hawaii, December 10-13, 328-334.
  • "An Empirical Approach to Marketing Curriculum Development: A Case Study," (with Dorothea and Swenson), Proceedings of the Western Marketing Educators' Association 1998 Meetings, San Diego, CA, 1998.
  • "Teaching Effectiveness: Conceptualization and Domain Assessment," (with Hill), Proceedings of the Western Marketing Educators' Association 1999 Meetings, Palm Springs, CA, 1999.
  • "When the Textbook Just Isn't Enough: Applying Experiential Learning Pedagogies to Personal Selling and Sales Management," (1999) (with Swenson and Donaho), Proceedings of the Western Marketing Educators' Association Meetings, Mary T. CUrren and Kathrin R. Harich, Editors, abstract, 44.
  • "A Cross-Cultural Examination of the General Theory of Marketing Ethics: Does It Apply to the Next Generation of Managers?" (1999) (with Donoho, Polonsky and Swenson) Seventh Symposium on Cross-Cultural Consumer and Business Studies Proceedings, Scott M. Smith, Editor, Cancun, Mexico, December, 12-15, Published on CD-ROM.
  • "The Management Style of Marketing Decision Makers: Conceptualization and Measurement Development." (with Albaum) Proceedings of Academy of Marketing Science Multicultural Marketing Conference, September 17-20, Hong Kong, 2000.
  • "Assessing the Transportability of Measures Across Cultural Boundaries: A Personal Selling Context," (with Donoho and Swenson) in Proceedings of the Eighth Cross-Cultural Research Conference, Kahuku, Oahu, Hawaii, December 2001.
  • "Management Style Comparisons Among Four Pacific Rim Nations," (with Albaum, Yu and Evangelista) in Proceedings of the Second International Business and Economy Conference, San Francisco, January 2003.
  • "Student Perspectives of Business Simulations: Realistic Experience or Contrived Fantasy?" (with Rajul Patel, Michael J. Swenson and Casey Donoho), Proceedings of the 28th Annual Conference of the Marketing Educators' Association, April, 2004, Las Vegas, NV., Abstract 18.
  • "Investigating Plagiarism: Creation and Validation of Exploratory Measures," Proceedings of the 32nd Annual Conference of the Marketing Educators' Association, April, 2008, Salt Lake City, UT, Abstract.
  • "Marketing Ethics and Compulsive Consumption," Proceedings of the 34th Annual Conference
  • of the Marketing Educators' Association, April, 2010, Seattle, WA, Abstract.
  • "Social Media: Obtaining ‘Real World' Marketing Experience in the Classroom?" (with Stephen Quinn), Proceedings of the 35th Annual Conference of the Marketing Educators' Association, April, 2011, San Diego, CA, Abstract.
  • "Developing a Short Version of the Personal Selling Ethics Scale," Proceedings of the 37th Annual Conference of the Marketing Educators' Association, April, 2013, Portland, OR, Abstract.