1972, Associate Dean and Professor of Marketing Ph.D., University of Michigan, 1972; MBA, University of Michigan, 1963; B.A., Gettysburg College, 1962.

Expertise: Marketing Research; Marketing Management; Consumer Behavior.

Ray Sylvester teaches marketing research and consumer behavior courses, and his research interests focus on applications of marketing in the public sector and in the health care field. His most recent consulting work has included marketing research studies for a local hospital, a bank, and a human services agency in the areas of consumer awareness and utilization of marketing strategies.

His two major current research interests are hospital selection criteria used by consumers over varying medical scenarios and consumer perceptions and profiling of financial institutions.

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AWARDS & RECOGNITION

September 2011
Ray Sylvester continues in his leadership role as Board Member and Vice President for Marketing & Member Benefits of Phi Kappa Phi and recently visited chapters in Reno, Baltimore, and Hawaii.