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Sacha Joseph-Mathews, Ph.D.

Associate Professor of Marketing

Contact

Phone: 209.946.2628
Email: sjoseph@pacific.edu

Office Hours

Monday, Wednesday, and Friday
10:00 a.m.-11:00 a.m.
and by appointment

Education

Florida State University, Ph.D. and M.S.

University of the West Indies, B.A.

Curriculum Vitae 

Sacha Joseph-Mathews is an Associate Professor of Marketing at the Eberhardt School of Business at the University of the Pacific. Professor Joseph-Mathews obtained both her PhD in Marketing and a Master of Science degree with special emphasis in Tourism and Hospitality Management from Florida State University. She also holds a Bachelor of Arts degree in Mass Communications from the University of the West Indies, Mona Campus. Dr. Joseph-Mathews has been teaching executive education for the Westgate Center for the last 7 years and has taught undergraduate, graduate, and continuing education classes at multiple institutions. She specializes in marketing, customer service and international business courses including; international marketing, marketing research, consumer behavior, international business, advertising and promotions, event management as well as hospitality and services management. Professor Joseph-Mathews has also published several articles in tourism, sustainability, marketing and international business.

In addition to her work in academia, Dr. Joseph-Mathews is an active consultant and business coach in the areas of marketing and customer service both domestically and internationally in the for-profit and non-profit worlds. Prior to her academic career Dr. Joseph-Mathews worked in media, tourism, export development, trade development/investment, international business and with non-profit management.

 

EBERHARDT SCHOOL OF BUSINESS
Principles of Marketing
Marketing Management
Promotional Marketing Strategy
International Marketing
Services Marketing
Business Integrated Projects (MBA)

CALIFORNIA STATE UNIVERSITY, SACRAMENTO
Sustainable Event Management
Sustainable Event Coordination
Marketing and Advertising of Sustainable Events
Promotional Marketing Strategy
Consumer Behavior

MILLS COLLEGE
Marketing Research

FLORIDA STATE UNIVERSITY
Principles of Marketing
Marketing Management
Promotional Marketing Strategy
International Business Operations
International Marketing

KAISER COLLEGE
Principles of Marketing
Marketing Management

 

REFEREED JOURNAL PUBLICATIONS

  • Bonn, Mark A., Sacha M. Joseph and Mo Dai (2005). "International Vs. Domestic Visitors: An Examination of Destination Image Perceptions." Journal of Travel Research, February, 43 (3).
  • Bonn, Mark A., Sacha M. Joseph and Mo Dai (2005). "An Empirical Analysis of Ecogeneralists Visiting Florida: 1998-2003" Tourism Analysis, Vol. 10, (2) 165-185.
  • Deslandes, Derrick D., Ronald. E. Goldsmith, Mark A. Bonn and Sacha M. Joseph (2006) "Measuring Destination Image Do Existing Scales Work?" Tourism Review International, Volume 10, pp. 141-153.
  • Bonn, Mark A., Sacha M. Joseph (2007) "Heritage/Cultural Attraction Atmospherics: Creating the Right Environment for the Visitor" Journal of Travel Research, Vol. 45, No. 3, pp. 345-354.
  • Giunipero, Larry C. Robert E. Hooker, Sacha M. Joseph-Mathews, Tom E. Yoon and Susan Brudvig (2008) "A Decade of Supply Chain Management Literature: Past, Present and Future Implications". Journal of Supply Chain Management, Vol4. No. 4 (October), pp. 65-85.
  • Joseph-Mathews, Sacha M., Bonn, Mark A. and David Snepenger (2009) "The Role of the Physical Service Environment on Symbolic Meaning Evaluations in Hedonic Service Industries" International Journal of Culture, Tourism and Hospitality Research, Vol. 3, Issue 3 p. 193.
  • Joseph-Mathews, Sacha M. and Mark A. Bonn (2009) "The Service Environment: Functional or Fun, Does it Matter?" International Journal of Culture, Tourism and Hospitality Research Vol. 3, Issue 3 p. 187.
  • Bieak-Kreidler and Sacha M. Joseph-Mathews (2009) "How Green Should you Go: Understanding the Role of Green Atmospherics in Service Environment Evaluations?" International Journal of Culture, Tourism and Hospitality Research.Vol. 3, Issue 3 p. 228.
  • Ryan C. White , Joseph-Mathews, Sacha M., and Voorhees, Clay M. (2013) "The Effects of Service on Multichannel Retailers' Brand Equity" Journal of Services Marketing, Vol 27, (4).

REFEREED BOOK REVIEWS

  • Joseph, Sacha M. (2005) Book Review of "Reviving Traditions in Research on International Market Entry" by Tiger Li (Guest Editor), Advances in International Marketing, Vol. 14 Cavusgil, S. Tamer (Series Editor). International Marketing Review, April (2) 2005.

REFEREED PROCEEDINGS ARTICLES

  • Joseph, Sacha M. and Renu Singh (2004) "What We Say Vs. What We Do- The Relationship Between Service Environment and Brand Personality in Retailing," Society for Marketing Advances, 2004, 7th Annual Retail Strategy and Consumer Decision Research Symposium, St. Petersburg, FL.
  • Joseph, Sacha M. and Ronald E. Goldsmith (2004) "Endorser Expertise and Consumer Innovativeness: Differential Influences Explored." In Proceedings of the 2004 Conference of the Association of Marketing Theory and Practice, Sandestin, FL.
  • Bonn, Mark A., Sacha M. Joseph and Mo Dai (2004) "Redefining the Ecotourist: The Economic Impact of the Ecogneralist." Accepted at the 2004 Asia Pacific Tourism Association Conference, Nagasaki, Japan.
  • Joseph, Sacha M. and Leisa R. Flynn (2005) "Store Atmospherics and Online Atmospherics: An Exploratory Study into the Congruence of Marketing Efforts across Retailing Environments." In Proceedings of the 2005 Academy of Marketing Science Annual Conference, Tampa FL.
  • Bieak-Kreidler and Sacha M. Joseph-Mathews (2008) "Understanding Green: An Introduction to Green Atmospherics and Consumer Typologies" Society for Marketing Advances, 2008, 11th Annual Retail Strategy and Consumer Decision Research Symposium, St. Petersburg, FL.
  • Sacha M. Joseph-Mathews (2010) "Retail Prejudice: Does Marketplace Color Really Matter? " In Proceedings of the Annual Meeting of the Association of Marketing Theory and Practice 2010, Hilton Head South Carolina.
  • Sacha Joseph-Mathews (2011) The Next Generation of Experiential Learning."- A Panel Position Paper in the Proceedings of the 2011 MMA Fall Educators' Conference, St Louis, MO
  • Sacha Joseph-Mathews and Marlon Anatol (2012) "An Examination of the Predictors of Firm Exporting Success in the Caribbean Basin: The Case of Trinidad and Tobago, Barbados and Jamaica" Extract to be published in the Proceedings of the 2012 SALISES Conference , St Augustine Campus, Trinidad and Tobago.
  • Sacha Joseph-Mathews (2012) "Greening the Caribbean Tourism Industry: Lessons Learnt from the Cuban Alternative Health Sector" Forthcoming in the Proceedings of VI Conferencia Internacional "Cuba y el Caribe: 40 años de relaciones, Havana, Cuba.
  • Sacha M. Joseph-Mathews and Nicole Bieak-Kreidler (2013) "Attitude versus Involvement: Predicting Ethically and Socially Responsible Consumption Behavior' In Proceedings of the Annual Meeting of the Association of Marketing Theory and Practice 2013, Charleston, South Carolina.

MANUSCRIPTS UNDER REVIEW

  • Joseph, Sacha M. and Renu Singh "What we say Vs. What we Do- The Relationship between Service Environment and Brand Personality in Retailing," Under Review at the Journal of Business Research -2nd Revision.

MANUSCRIPTS IN PROGRESS

  • Sacha M. Joseph-Mathews and Nicole Bieak-Kreidler "What drives the green consumer?" Empirical manuscript to be submitted for review at the Journal of Retailing
  • Sacha M. Joseph-Mathews and Nicole Bieak-Kreidler "Ethical Consumption: I live it or I think its cool?- An Examination of Modern Day Ethical Consumption Behavior" Data collected; manuscript to be complete Spring 2011. To be submitted to the SMA Annual Retailing Symposium Conference 2011.
  • Sacha Joseph-Mathews and Marlon Anatol "How we Differ- An Analysis of the Antecedents of Superior Exporting Performance in the Caribbean". Data collected, manuscript to be completed Spring 2011.
  • Sacha M. Joseph-Mathews and Nicole Bieak-Kreidler A Decade of Green- Past, Present and Future Trends. To be submitted to the Journal of Consumer Research- targeted for Fall 2011.

PROFESSIONAL PRESENTATIONS

  • Northern California World Trade Organization 2007, Presentation on International Market Entry Strategies- Sacramento CA.
  • Westgate Management Center 2008, 2009, 2011, 2012 Presentation on Exceeding Customer Expectations- - Stockton, CA.
  • University of the Pacific-Women of the World Brown Bag Lunch 2007, Presentation on International Women Living in the US.
  • ESB Research Colloquia 2007- Presentation on "Green Consumerism"
  • Global Center for Social Entrepreneurship 2011- Marketing in a socially responsible world.
  • Non Profit Executive Director Symposium-2011-Presentation on Non-Profit Marketing in Difficult Times
  • University of the Pacific 2012- Brown Bag Lunch Seminar on First Generation Faculty