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Suzanne Walchli, Ph.D.

Associate Professor of Marketing

Contact

Phone: 209.946.2581
Email: swalchli@pacific.edu

Education

Northwestern University, Ph.D. in Marketing

Wharton School of the University of Pennsylvania, M.B.A. in Marketing

Duke University, B.A. in Psychology

Curriculum Vitae 

Suzanne Walchli is Associate Professor of Marketing at the Eberhardt School of Business, University of the Pacific, where she has served on the faculty since 2000. Her teaching responsibilities have covered a wide range of marketing topics at the undergraduate, graduate and executive levels, including introductory marketing, strategic marketing, global marketing strategy, consumer behavior, customer relationship management and product innovation. A former marketing professional, she is passionate about introducing her students to not only the theories and frameworks that drive effective marketing planning, but also to the challenges of effective implementation. Accordingly, many of her courses offer experiential learning opportunities.

Dr. Walchli has published in the areas of co-branding/brand equity, consumer regret and counterfactual thought, and information services privacy. Other work has focused on adolescent health promotion, diffusion of innovation, and marketing curriculum development. Currently, she serves on the editorial board of the journal Psychology & Marketing.

Before joining Pacific, Dr. Walchli was on the faculty of Babson College where she played a key role in the design and implementation of an innovative integrated management curriculum. She taught at both the Kellogg School of Management at Northwestern University, and Dominican University (IL) while pursuing her doctorate. Prior to beginning her academic career, Dr. Walchli held senior positions in strategic planning, marketing management, and new product development at Kentucky Fried Chicken Corporation (Senior Planning Analyst), Frito-Lay (Product Manager of both new and existing products, including a $120 million brand portfolio), and Citicorp Diners Club (Vice President of Card Member Services, managing all systems development, services development, and day-to-day services management). In the early 90s, she was also a co-founder of The Marketing Link, an innovative service provider that matched marketing talent with temporary project opportunities and short-term executive placements.

 

EBERHARDT SCHOOL OF BUSINESS
Marketing Management (UG)
Product Innovation (UG)
Consumer Behavior (UG)
Strategic Marketing (UG)
Introductory Marketing Module (MBA)
Consumer Behavior (MBA)
Customer Relationship Management (MBA)
Strategic Marketing (MBA)
Global Marketing Strategy (MBA)
Product Innovation (MBA)

BABSON COLLEGE
Integrated Management Core (UG)
Understanding the Organization (organizational behavior/operations)
Understanding the Firm and the Market (marketing/microeconomics)
Marketing/Statistics laboratory
Marketing Management (UG)
Consumer Behavior (UG)
Marketing Systems (MBA)
Buyer Behavior (MBA)
New Product Development (MBA)
MBA International Elective (European Union - France/Spain)
Executive Education (custom programs)

DOMINICAN UNIVERSITY (FORMERLY ROSARY COLLEGE)
Marketing Principles (UG)
Marketing Strategy (MBA)
New Products Management (MBA)

KELLOGG GRADUATE SCHOOL OF MANAGMENT, NORTHWESTERN UNIVERSITY
Marketing Core Course (MBA)

 

Dr. Walchli has published in the areas of co-branding/brand equity, consumer regret and counterfactual thought, and information services privacy. Other work has focused on adolescent health promotion, diffusion of innovation, and marketing curriculum development. Currently, she serves on the editorial board of the journal Psychology & Marketing.

REFEREED JOURNAL PUBLICATIONS

  • Post, Gerald V., and Suzanne B. Walchli, "Social Network Privacy: Trusting Friends," Journal of Information Privacy and Security, Volume 10, Issue 3, 2014.
  • Post, Gerald V., and Suzanne B. Walchli, "Consumer Perception of Web Site Security Attributes." Journal of Information Privacy and Security, Volume 6, Issue 4, 2010.
  • Walchli, Suzanne B., "The Effects of Between-Partner Congruity on Consumer Evaluation of Co-Branded Products." Psychology & Marketing, Volume 24, Number 11, 2007.
  • Walchli, Suzanne B. and Janet Landman, "The Impact of Counterfactual Thought on Post-Purchase Affect," Psychology & Marketing, Volume 20, Number 1, 2003.
  • Weick, Cynthia Wagner, Suzanne B. Walchli and Emily Eisenbarth, "The Role of the Internet in the Adoption of Technological Innovations: The Case of Genetically Engineered Crops and Foods," The International Journal of Technology Transfer and Commercialization, Volume 2, Number 1, 2003.
  • Weick, Cynthia Wagner and Suzanne B. Walchli, "Genetically Engineered Crops and Foods: Back to the Basics of Technology Diffusion," Technology in Society, Volume 24, 2002.

INVITED/REFEREED BOOK CHAPTER

  • Cook, Thomas D., Amy R. Anson, and Suzanne Walchli, "From Causal Description to Causal Explanation: Improving Three Already Good Evaluations of Adolescent Health Programs," in Promoting the Health of Adolescents: New Directions for the Twenty-first Century, S.G. Millstein, A.C. Peterson, and E.O. Nightingale, eds., New York: Oxford University Press, 1993.

REFEREED CONFERENCE PRESENTATIONS/PROCEEDINGS

  • Walchli, Suzanne B., "A Typology of Co-Branding Strategies," presented at the Atlantic Marketing Association Conference, September 2015.
  • Walchli, Suzanne B., "Social Networks: Dimensions of Privacy," presented at the Atlantic Marketing Association Conference, September, 2014.
  • Post, Gerald V., and Suzanne B. Walchli, "Social Network Privacy Issues," presented at the meeting of the Decision Sciences Institute, November, 2010.
  • Walchli, Suzanne B. "Conscience-Driven Customer Service: A Conceptual Foundation," presented at the 8th International Conference Promoting Business Ethics, October 2001.
  • Weick, Cynthia Wagner, Suzanne B. Walchli and Emily Eisenbarth, "The Role of the Internet in the Adoption of Technological Innovations: The Case of Genetically Engineered Crops and Foods," presented at the Conference on Innovative Technology Evaluation and Commercialization, July 2001.
  • Walchli, Suzanne B. and Kathleen B. Doran, "Teaching Marketing in an Integrated Curriculum," published in The Proceedings of the World Marketing Congress on Global Perspectives in Marketing for the 21st Century, Academy of Marketing Science, June 1999.
  • Carpenter, Gregory S., Donald R. Lehmann, Kent Nakamoto, and Suzanne B. Walchli,"Attacking a Market Pioneer: Consumer Responses to Differentiated Late Entry and Defensive Imitation," abstracted in Advances in Consumer Research, 1993. Presented a second time as an invited paper in a special session of the conference of the Association for Consumer Research, 1995.

OTHER PUBLICATIONS

  • Walchli, Suzanne B., "Curriculum Templates for the Marketing Stream in an Integrated Management Curriculum," Internal document, Babson College, 1997.
  • Walchli Suzanne B., "A Review of Marketing and Entrepreneurship, Gerald R. Hills, ed.," Journal of the Academy of Marketing Sciences, June 1996.

WORKS-IN-PROGRESS/WORKING PAPERS

  • Walchli, Suzanne B. and Gerald V. Post, "Identifying Consumer Projects from Transactions Data over Time," Wharton Consumer Analytics Initiative Data Analysis Project, 2014-2015.
  • Walchli, Suzanne B., "Dimensions of Online Privacy, Known and Unknown Sharing, and The Psychology of Self-Disclosure," data collection stage.
  • Walchli, Suzanne B., "The Effect of Cognitive Strategies and Counterfactual Thought on Post-Purchase Satisfaction and Regret," data collection stage.
  • Walchli, Suzanne B., "The Functional Role of Co-Branding and Its Effect on Consumer Behavior: A Review of Successes and Failures."
  • Walchli, Suzanne B., "Conscience-Driven Customer Service."
  • Walchli, Suzanne B. "Marketing as Adaptation: Strategic Responses to Uncertainty and Dependence," working paper, Babson College.
  • Carpenter, Gregory S., Donald R. Lehmann, Kent Nakamoto, and Suzanne B. Walchli, "Attacking a Market Pioneer: Consumer Responses to Differentiated Late Entry and Defensive Imitation," working paper, Northwestern University.