2000, Associate Professor, B.A. Duke University, 1975; M.B.A. Wharton Graduate Division, University of Pennsylvania, 1978; Ph.D., Northwestern University, 1996.
Expertise: Co-Branding and Brand Equity, Consumer Regret and Counterfacutal Thought, Consumer Marketing of Goods and Services, New Product/Services Development.
Suzanne B. Walchli is Associate Professor of Marketing at the Eberhardt School of Business, University of the Pacific.
Before joining Pacific in the fall of 2000, Suzanne was on the faculty of Babson College in Wellesley, MA. She holds a Ph.D. in marketing from Northwestern University. While a doctoral student, she taught at both Northwestern and Dominican University (IL). Prior to entering academia, Suzanne held senior positions in strategic planning, marketing management, and new product development at KFC, Frito-Lay, and Citicorp Diners Club. She entered the workforce with an M.B.A. in marketing from the Wharton School, University of Pennsylvania, and a B.A. in psychology from Duke University.
Suzanne's research interests include co-branding/brand equity, various facets of consumer responses to marketing strategies, and factors that influence strategic decision-making by managers. She has also published in the areas of adolescent health promotion and marketing curriculum development. Her teaching responsibilities have included marketing management and strategy, general management, new product design and development, customer behavior, and international business with an emphasis on the European Union. She has been active in Executive Education, contributing to programs for UNUM, Novartis, and Lucent Technologies.