Nagesh Rao is Professor, Indian Institute of Management Ahmedabad. Over the past twenty years, Nagesh has taught in several U.S. universities, including University of Maryland, Ohio University and University of New Mexico. In each of these universities, Nagesh was voted the Teacher of the Year at the university-level. Nagesh has also been a visiting professor at Bangkok University, Zayed University (U.A.E.) and Hong Kong Baptist University. Nagesh's research addresses how to create culturally appropriate health communication campaigns. His work has been published in internationally reputed communication and health journals, including Communication Monographs, International Journal of Intercultural Relations, and Studies in Family Planning. Nagesh has served as a consultant or a trainer for PriceWaterhouseCoopers, England, Johns Hopkins University Medical School, and Northwestern University Medical School. Nagesh has worked on research projects funded by the National Institutes of Health (NIH), the National Science Foundation (NSF), the Agency for Health Care Policy and Research (AHCPR) and the National Institute for Alcohol Abuse and Alcoholism (NIAAA). Nagesh can be reached at firstname.lastname@example.org.