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    Pacific Facebook Application Privacy Addendum


    In the course of fulfilling its mission of teaching, learning and scholarship, Pacific employs a variety of record keeping systems and collects and uses a variety of information associated with its past, present and future customers, including faculty, staff and students. In addition to observing all applicable privacy and confidentiality laws (including the California Online Privacy Protection Act of 2003), Pacific respects and protects individual privacy through a Master Privacy Policy and a series of Privacy Policy Addendums.

    This Privacy Policies Addendum is specific to the information being collected and/or the specific academic or administrative units that collect it.



    Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region. More information on privacy at Facebook can be found at:

    Facebook Application

    Facebook provides a framework for third party developers to create applications that interact with core Facebook features. These applications are made available to Facebook users to install through the Facebook interface.

    Varsity Outreach

    Varsity Outreach is a 3rd party company that develops web applications to encourage prospective and admitted students to interact with each other and its clients. More information about Varsity Outreach can be found at

    Personally Identifiable Information

    The University of the Pacific's Office of Admission collects personally identifiable information about prospective students who choose to install Pacific's Facebook Application, licensed from Varsity Outreach. This information is used solely for the purpose of initiating communication between: Prospective students and admission staff, current students, and among one another to help inform them about Pacific's educational and co-curricular programs.

    This data includes:

    Full Name

    Date of Birth



    Telephone Listing

    Prospective Student Status (Freshman or Transfer)

    Electronic Mail Address

    Graduating High School

    SAT/ACT Test Scores

    Citizenship Status


    Facebook Networks

    Intended Major/Interest

    Expected Enrollment Date

    Prospective students may correct or modify this data through Pacific's Facebook application which allows users to change or correct personal information entered by users at any time. To do so, select "Edit Profile" on the main menu section of Pacific's Facebook application.

    System/Service Summary

    The University of the Pacific's Office of Admission has contracted with Varsity Outreach to customize a Facebook application for the specific purpose of marketing the University to prospective students via Facebook.

    Intended Use

    Information provided by prospective students will be used by the admission office and by other prospective and current students to identify others with similar academic and co-curricular interests. Required items include:

    - First Name
    - Last name
    - Expected Enrollment Term

    Optional data items include:

    The optional fields of self-reported SAT score and GPA may be shared by Varsity Outreach with other Varsity Outreach member institutions that the Facebook user subscribes to, and this will be clearly disclosed below the field ("The fields are optional and the data submitted may be shared with other institutions.").

    The information will be used for the communication between the user and admission staff. Information collected will only be used for the purpose stated within the University of the Pacific and its contracted parties.


    The University of the Pacific has technical, administrative, and physical security measures and safeguards in place to protect against the loss, misuse, and alteration of the information under Pacific's control. Detailed information of Varsity Outreach's security can be found within their privacy policy (

    The University of the Pacific's Office of Admission has partnered with Varsity Outreach in order to provide information services to prospective Pacific students. Many of the provisions contained in this Statement are based upon representations made by Varsity Outreach. While the University of the Pacific believes that Varsity Outreach provides a valuable service to prospective Pacific students, Varsity Outreach is not affiliated with the University of the Pacific. Therefore, Pacific can not guarantee, nor does it otherwise accept responsibility for, any portion of this Statement that depends upon Varsity Outreach's representations and its compliance with those representations.

    Policy Changes

    The University reserves the right to change this Privacy Policy Addendum from time to time without prior notice or consent, but if changes are made, that fact will be prominently and widely communicated to the associated information providers. In the event that information is gathered online, a change history for the Privacy Policy Addendum will be maintained off the Privacy Statement link on each page that gathers such information.