Identity Program Standards
A strong, consistent brand enhances the value and unity of University of the Pacific’s visual identity and its ability to attract students. In 2003, the University initiated a program to review its brand and marketing message. Known up to this point by the shorthand reference of "UOP," a committee of faculty and staff members found that the public confused University of the Pacific with another university that refers to itself as UOP.
They also identified a need to clarify the university's marketing message, to better protect and project our unique brand. The result was the Identity Program, which includes an updated seal and wordmark. (A wordmark is a type of logo with a unique typographic treatment to form a clean, simple, easily recognized identity.)
The new wordmark strongly emphasizes the word "Pacific." Its stacked structure and evenly spaced letterforms communicate stability and balance. It is a two-color mark that prominently features Pacific's primary color, orange. The new mark is professional and contemporary, and above all it is flexible. It creates a strong university identity from which individual schools and colleges can create communications that reflect a consistent and positive public image.
President DeRosa has strongly encouraged all departments to use the graphic standards, designs, and colors described in the identity system on all university media. To ensure uniformity, all reproductions must use original artwork and colors must be carefully matched. Use the links at left to find the identity artwork you need.
The university's seal and wordmarks, including Athletics wordmarks and logos, are property of the University of the Pacific and may only be used by permission of the university. The identity program is administered by the Office of Marketing and University Communications.
