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Kenneth D Day

Professor of Communication


Phone: 209.946.3047
Website: Faculty Page


PhD, Mass Communications, Indiana University, 1980

MS, Computer Science, Indiana University, 1976

MA, Telecommunications, Indiana University, 1975

BS, Education, Indiana University, 1970

Curriculum Vitae 

Teaching Philosophy

It seems to me that teaching philosophies need to match the material being taught so I have never adopted just one.  My teaching philosophy is different in each of the three courses I teach, although some mixture of practice and theory carries through them all.

When teaching technology, I incorporate hands-on practice along with an introduction to technology literacy and basic concepts.  I push students to learn additional techniques on their own to achieve excellence in their work but also to remind them that, since things are constantly changing, explicit instructions that they might be given today will not work tomorrow.  Students differ as to the way that is most comfortable and effective for them to learn.  Some want one-on-one guidance through using a program or creating graphics or web pages.  Some prefer to watch an instructional video which they can play several times and go back to a particularly point at which they are stumped.  Others prefer written instructions and materials which they can either read all the way through or follow step by step.  But beyond these preferences, students need help in learning how to use resources to learn.  In my experience, college and university students are usually not the sophisticated "digital natives" they are claimed to be.  They are still learning ways to navigate the massive streams of information and resources that the Digital Age offers them.

In intercultural communication, I present students with different means of understanding cultures from sociological/psychological theory from fields like communication to social anthropological approaches focused on the differing values, concepts and rituals of cultures as well as critical perspectives focused on issues of power and equality.  Experience in meeting people from other cultures is provided through assignments that involve real-life encounters in the city of Stockton.  The goal is for students to become more effective intercultural communicators by being able to adapt their own behavior as a result of knowledge of cultural differences and increased respect for those who choose to live their lives differently.

In mass communication theory, students engage in scholarship by conducting an original piece of research on mass or mediated communication.  Students go through the whole process of researching the topic, including finding relevant theories, writing a proposal, requesting IRB (institutional review board) approval, collecting the data, analyzing the results and writing a paper of sufficient quality for presentation at a conference or even publication.  A broad range of theories are introduced and discussed in class with particular view to how media effects are likely to be different in the world we live in the 21st century.

Scholarly Interests

Both my research interests and my applied work in real life focus on the following four areas: (1) the role of new communication technology in restoring, maintaining and changing both culture and language, (2) best practices in the use of communication technologies in teaching/learning including instructional web sites, eBooks, virtual worlds and mobile applications, (3) the application of analytics to the practice of public relations, and (4) ways in which the new communication technology is altering our lives often in ways of which we have no awareness.


COMM 50, Introduction to Communication Technologies
COMM 135, Principles of Public Relations
COMM 137, PR Case Studies & Problems
COMM 139, Theory of Mass Communication
COMM 143, Intercultural Communication
COMM 193, Profesions and Professionalism
PACS 1, What is a Good Society?
PACS 2, The Digital Citizen and Self


Eberhardt Teacher-Scholar Award, University of the Pacific, May 1997.

Outstanding Paper Award presented at the conference, Intercultural Communication: The Last Twenty Five Years and  the Next, Rochester, New York, July 1995.