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Keith N. Hatschek

Program Director for Music Management and Music Industry Studies


Phone: 209.946.2443


B.A., University of California-Berkeley

Graduate Certificate in Marketing, awarded with Distinction, University of Carlifornia-Berkeley

Curriculum Vitae 

Professor Hatschek is on sabbatical from August 20 - December 31, 2018. Please contact Interim Program Director Michelle Manghise during his leave.

Keith Hatschek joined the faculty in 2001. He holds a Bachelor of Arts and a Graduate Certificate in Marketing with Distinction from the University of California at Berkeley. Professor Hatschek served for two years on the Board of the Music and Entertainment Industry Educators Association and is currently Pacific's representative to the National Association Of Music Merchants (NAMM) Association. 

His additional service includes time spent as a past governor and chapter vice president of the Recording Academy, for whom he helped inaugurate the local Grammy in the Schools program. He is also a member of the International Association for the Study of Popular Music and the Society for American Music, at whose conferences he has presented his research.

After fourteen years of musical performing, recording and songwriting, Professor Hatschek built his own commercial recording studio, Bayshore Studios. Four years later, he joined one of the leading recording studios in the U.S., Music Annex, Inc. During his twelve-years with Music Annex, he worked as recording engineer, producer, project manager, Director of Client Services, and Vice President of Sales and Marketing. He also produced albums, soundtracks for film and television, and the soundtrack for Apple Computer's first CD-ROM. He led Music Annex's diversification efforts from traditional recording services into CD and tape duplication and digital audio post production. During this same time, Music Annex grew from 10 to 75 employees with multi-million dollar annual revenues.

From 1995 to 2001, he headed Keith Hatschek & Associates, a San Francisco Bay Area-based marketing and public relations firm serving the entertainment and media technology industries. Agency clientele included firms in the broadcast, post production, music, recording and consumer electronics industries in the U.S. and Europe. He has provided pro bono counsel to various not-for-profit organizations including Hearing Education and Awareness for Rockers (H.E.A.R.), Mix Foundation for Excellence in Audio and Lodi Women's Shelter.

Professor Hatschek is the author of "How to Get a Job in the Music and Recording Industry," (Berklee Press, 2007) and "The Golden Moment: Recording Secrets," (Backbeat Books, 2005). He has become a recognized scholar studying the life and work of Dave and Iola Brubeck and has been invited to share his work on the Brubecks at conferences in the U.S., Canada, Poland and the United Kingdom. His article, "The Impact of American Jazz Diplomacy in Poland During the Cold War " was published in a 2010 issue of Jazz Perspectives. In 2012 he appeared at the 55th Annual Monterey Jazz Festival as part of the 50th anniversary celebration of Dave and Iola's jazz musical, "The Real Ambassadors." He has published a number of articles on curricula and degree design in the Music and Entertainment Industry Educators Association Journal. Professor Hatschek writes a monthly column for the popular music industry blog "Echoes: Insight for Independent Artists" and serves as a mentor to students and alumni as they develop their careers in the music and entertainment industry. He also serves as the Faculty Advisor for Pacific's Music Management Club.