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Bidisha Burman, PhD

Visiting Professor of Marketing

Contact

Phone: 209.946.2632
Email: bburman@pacific.edu

Office Hours

Monday and Wednesday
11:00am - 12:30pm

and by appointment

Weber Hall Suite 212-B

Education

Louisiana State University, PhD

Bidisha Burman is a visiting professor of Marketing in the Eberhardt School of Business. Her research interests are primarily pricing and advertising. Other areas of her work include sustainability marketing, judgment and decision making, and services marketing.

Her work has been published in such journals as the Journal of Consumer Psychology, Journal of Retailing, Journal of Product and Brand Management, Journal of Hospitality Marketing and Management, among others. She has also presented her research at national and international conferences conducted by the Academy of Marketing Science, Association for Consumer Research, American Marketing Association, Society for Marketing Advances, Fordham University Behavioral Pricing Center and others.

Dr. Burman is currently on the Editorial Review Board of Journal of Consumer Marketing and has served as ad hoc reviewer for Journal of Business Research, Journal of Product and Brand Management, Journal of Product Innovation Management, among others as well as many national conferences including Academy of Marketing Science, Society for Consumer Psychology, American Marketing Association, and others.

Her doctoral dissertation was judged as one of three finalists at the Academy of Marketing Science Doctoral Dissertation Competition. As a doctoral student, she was also a Society for Marketing Advances Doctoral Consortium Fellow and the recipient of a Best Student Paper Award by American Marketing Association.

Dr. Burman has taught several marketing courses including marketing management, marketing research, consumer behavior, and integrated marketing communications.