{"id":3409,"date":"2024-02-29T12:58:11","date_gmt":"2024-02-29T20:58:11","guid":{"rendered":"https:\/\/www.pacific.edu\/blog\/?p=3409"},"modified":"2024-03-14T14:51:04","modified_gmt":"2024-03-14T21:51:04","slug":"from-classroom-to-career-eberhardt-school-of-business-alumna-sidnee-schaefer-speaks-on-pacifics-impact","status":"publish","type":"post","link":"https:\/\/www.pacific.edu\/blog\/2024\/02\/29\/from-classroom-to-career-eberhardt-school-of-business-alumna-sidnee-schaefer-speaks-on-pacifics-impact\/","title":{"rendered":"From classroom to career: Eberhardt School of Business alumna Sidnee Schaefer speaks on Pacific’s impact"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Sidnee Schaefer \u201910, a graduate of Pacific\u2019s Eberhardt School of Business, found her calling to be a marketer during her international marketing class with Professor Sacha M. Joseph-Mathews. \u201cI loved international marketing\u2026this class made me realize I wanted to be a marketer.\u201d <\/p>\n\n\n\n

From Las Vegas, Nevada, Sidnee graduated with a Bachelor of Science in business administration, marketing degree<\/a>. Today, she is the CEO and Founder at Schaefer Digital where she leads business operations, providing digital advertising, conversion rate optimization and strategic consulting services.<\/p>\n\n\n\n

She also has ensured the delivery of customized marketing solutions to a wide range of clients, including Meatworks, Englander, Hubble Contacts, School of Rock, Family Works, Yoga Pod, Handled and Fitness One.<\/p>\n\n\n\n

\u201cI love what I\u2019m doing now and couldn\u2019t see myself doing anything else,\u201d said Sidnee. \u201cThe ever-evolving nature of marketing, especially with its increasing reliance on technology and AI, is what continuously fuels my interest. The necessity to stay current with these changes means that every day brings new learning opportunities, and working at an agency adds the diversity of multiple work streams, ensuring that no two days are ever the same.\u201d  <\/p>\n\n\n\n

Sidnee’s post-graduate journey<\/h3>\n\n\n\n

Sidnee made the most out of the season between her undergraduate and graduate studies, focusing her efforts on gaining valuable on-the-job experience.  <\/p>\n\n\n\n

\u201cI secured a position as a brand marketing intern at Zappos from January 2011 to August 2011, a role I landed following an informational interview with their head of brand marketing,\u201d she said. <\/p>\n\n\n\n

This opportunity arose from the advice of Margaret Roberts, former director of the Eberhardt Career Management Center at the University of the Pacific. <\/p>\n\n\n\n

In addition to the role at Zappos, Sidnee\u2019s post-undergraduate experience included marketing internships at Intel and R2Integrated.  <\/p>\n\n\n\n

\u201cThese opportunities were crucial stepping stones that led me to my current position at Schaefer. I attribute a significant part of this trajectory to the career course I took at Pacific with\u00a0Margaret Roberts. The course\u2019s rigorous preparation meant that my resume was consistently polished and effective, setting me apart in the competitive job market. I entered graduate school with a solid foundation and practical experience that many of my peers were just beginning to seek out.\u201d\u00a0<\/p>\n\n\n\n

After graduating from Pacific, Sidnee returned to school at Willamette University where she earned her Master in Business Administration, concentrating in marketing. With a master\u2019s degree added to her tool belt, she gained further experience in positions at Fluke Corporation, RevUnit, Zappos and UPBrand.\u00a0\u00a0<\/p>\n\n\n\n

Finding purpose in digital marketing<\/h3>\n\n\n\n

\u201cMy passion for digital marketing began during my first role in the field,\u201d said Sidnee. \u201cIt was then that I realized this was more than just a job; it was what I wanted to dedicate my life to. The opportunity to start Schaefer emerged from the relationships I had carefully built early in my career.\u201d  <\/p>\n\n\n\n

Sidnee\u2019s personal goals and professional ambitions have aligned with her vision for Schaefer. \u201cMy aim is to maintain Schaefer’s year-over-year double revenue growth, while upholding our status as a self-funded entity. Achieving seven-figure revenue this year without external investors has also been a milestone I am extremely proud of.\u201d <\/p>\n\n\n\n

Looking towards the future, what excites Sidnee the most is the growth of their team and Schaefer\u2019s expanding capabilities. \u201cStarting Schaefer as a solo endeavor meant I was the company. Now, witnessing its evolution with a robust team supporting and driving it forward is not just rewarding\u2014it’s thrilling. It’s this journey of transformation and growth that I eagerly look forward to as we continue to build Schaefer’s legacy.\u201d <\/p>\n\n\n\n

Advice for the next generation of entrepreneurs<\/h3>\n\n\n\n

We asked Sidnee what advice she has for students who may be interested in pursuing this same path.  <\/p>\n\n\n\n

\u201cEmbarking on a journey in entrepreneurship is a path filled with both challenges and triumphs. It’s crucial to be prepared for the unpredictable nature of this field, embracing the uncertainties and high risks that come along. Remember, the potential rewards can be immensely fulfilling, but it demands resilience and the ability to wear multiple hats.\u201d <\/p>\n\n\n\n

For those undergrads curious about whether this path aligns with their passions, Sidnee recommends researching the field, taking an internship or part-time role, and starting with a small, independent hands-on project, like creating your own website. \u201cThis not only enhances your resume but also provides invaluable insights into the industry,\u201d Sidnee said.<\/p>\n\n\n\n

As an entrepreneur, Sidnee mentioned to be prepared for a commitment that extends beyond the typical 9-5 schedule. \u201cYour venture or career will often occupy your thoughts from dawn until dusk. But, if you find joy and passion in what you do, this constant engagement becomes a rewarding aspect of your professional journey. So, my advice is to pursue what you love with dedication and an open mind to learning and growing.\u201d <\/p>\n\n\n\n

Reflecting on University of the Pacific’s longstanding impact<\/h3>\n\n\n\n

One of Sidnee\u2019s most significant takeaways from her time at Pacific was the invaluable knowledge and skills gained from career support and mentorship offered by Pacific faculty and staff. <\/p>\n\n\n\n

\u201cThese classes provided me with a foundation in areas like resume writing and interviewing techniques. These skills have proven to be incredibly beneficial throughout my career, especially in running my own business and building effective teams. The practical insights and strategies I learned have not only enhanced my personal professional capabilities but have also been instrumental in shaping the way I approach team development and talent acquisition in my company,\u201d she said.  <\/p>\n\n\n\n

\u201cPacific played a pivotal role in molding me into the leader I am today. The invaluable lessons from Margaret Roberts’ career course, combined with the insights gained in my marketing classes, contributed significantly to my personal and professional development. My time at Pacific was irreplaceable, deeply enriching my life and career. Pacific holds a special place in my heart.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

Sidnee Schaefer \u201910, a graduate of Pacific\u2019s Eberhardt School of Business, found her calling to be a marketer during her international marketing class with Professor Sacha M. Joseph-Mathews. \u201cI loved international marketing\u2026this class made me realize I wanted to be a marketer.\u201d  From Las Vegas, Nevada, Sidnee graduated with a Bachelor of Science in business… Read More »From classroom to career: Eberhardt School of Business alumna Sidnee Schaefer speaks on Pacific’s impact<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[68,330],"class_list":["post-3409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","tag-alumni","tag-eberhardt-school-of-business"],"yoast_head":"\nFrom classroom to career: Eberhardt School of Business alumna Sidnee Schaefer speaks on Pacific's impact - People of 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