University of the Pacific
University of the Pacific is a nationally ranked comprehensive university and California’s first chartered institution of higher learning. Established in 1851, Pacific has nearly 6,300 students and 10 schools and colleges across three campuses in northern California.
The majority of students and the NCAA Division 1 athletics program are based on the Stockton Campus, often cited as one of the nation’s most beautiful college campuses. The Sacramento Campus in California’s state capital is home to the McGeorge School of Law, the new School of Health Sciences and an array of graduate programs while the renowned Dugoni School of Dentistry is based on the downtown San Francisco Campus.
Pacific takes pride in providing the highly personalized and caring educational, social and residential environments of a small college combined with the choices and opportunities of a major comprehensive university.
The Senior Director of Media Relations serves as an advisor to both the Associate Vice President of Strategic Communications and senior leaders on media relations strategies that elevate the university and its three campuses with local, regional and national media. The Senior Director of Media Relations should be well versed in issues management and crisis communications. Should have excellent relationships with print, broadcast and digital media locally, regionally and nationally and deep experience in pitching and packaging stories. Responsible for developing a media relations strategy that is integrated with the university’s marketing, internal communications and web/digital strategies and overseeing the university’s newsroom, sourcing stories that elevate Pacific’s reputation and brand.
Reporting to the Associate Vice President of Strategic Communications, the Senior Director of Media Relations serves as a senior member of the emergency management team and as a public information officer and university spokesperson. The Senior Director of Media Relations should excel in relationship building and be comfortable collaborating with colleagues, faculty, staff, students and administrators across the university’s three campuses. This position is located on the Stockton Campus and will work on campus. It is not remote.
University Strategic Communications advances and promotes awareness, understanding and support of the university’s mission, vision and accomplishments. Our award-winning team of writers, editors, designers, photographers/videographers, digital professionals and communications leaders creates inspiring content and engaging experiences that elevate Pacific’s unique brand of personalized learning and professional pathways.
Our role leverages our expertise in external and internal communications, media relations and issues management, community relations, digital and social media and web strategy. We oversee the university’s brand identity including graphic design, photography/videography and print and digital publications.
- Bachelor’s degree in communications, public relations, new media, broadcast or traditional journalism.
- Ten years’ experience in media relations, reporting or public relations, or related field in an education, non-profit or private sector setting.
- Master’s degree.
- Advanced skills/experience in planning, executing and measuring strategic communications such as brand messaging, media campaigns, reputation management and crisis/issue management.
- Advanced knowledge and proven expertise in media relations outreach and cultivation.
- Comprehensive knowledge and proven expertise in developing robust, measurable media campaigns.
- Demonstrated experience in leading and managing media relations, issues and crisis communications.
- Effective relationship builder who can create expansive networks throughout the university with experts at all levels of the organization.
- Experience cultivating relationships with top-level reporters and editors at traditional and new media outlets and at pitching, producing and promoting stories and experts.
- Excellent project management skills; able to manage several high-priority projects simultaneously in a fast-paced heavy volume environment meeting budgets and deadlines.
- Experience managing staff and students through excellent coaching, training and professional development, including creating defined annual work plan with a set of measurable goals and objectives.
- Deep experience and understanding of social media and how to effectively monitor conversations on all channels.
- Expert ability to produce and measure the effectiveness of high-quality content across a wide range of platforms, including social media, digital media, and websites.
- Demonstrated interviewing skills and an understanding of how to effectively use videography and photography, including on mobile devices (cell phones, tablets, etc.) for reporting.
- Experience, expertise and sound judgment serving as a media spokesperson for an organization in all types of settings and high-pressure situations.
- Impeccable writing, editing and presentation skills including ability to persuade and negotiate.
- Experience working with colleagues on identifying good content, packaging stories for media, developing and designing effective communications plans, and analyzing results.
- Experience exercising discretion, judgment and expertise to advise senior leadership, faculty, staff and students on sensitive issues to manage the university’s reputation; knows how to maintain calm and provide advice and counsel to help university leaders, faculty and staff manage high-pressure situations.
- Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
- Ability to perform duties using highest level of confidentiality and discretion in sensitive issues.
University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability. The university will provide reasonable accommodations to individuals with a disability.