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Conservatory students work in the Owen Hall Recording Studio under the direction of Jeff Crawford, studio manager.

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Academics

Pacific's Conservatory of Music announces new Music Industry Studies degree

Feb 11, 2015

Beginning in the fall, University of the Pacific's Conservatory of Music will offer a bachelor of science in music industry studies designed to prepare students for success in today's music industry. The program is the first of its kind in the region.

"The Music Management Program has been very successful over the years in preparing students for careers in the music industry because the type of courses and experiences we offer has adapted as the industry has evolved," said Keith Hatschek, Music Management Program director who designed the music industry studies degree for the program.

Those adjustments have come with guidance from a host of alumni and music executives, including those who sit on the Music Management Advisory Board, who know what skills are desired in future employees. That has resulted in a cutting-edge program which merges practice and theory with intensive, hands-on training and internships to give students the knowledge and flexibility to succeed in the fast-paced music industry environment.

The degree focuses on learning to identify, manage and market a wide range of talented artists and was created after the Conservatory saw a surge of interest in a non-audition music degree following the creation of the Music Business Camp three years ago. Students in the current Music Management Program must audition as part of the application process.

Music industry students will spend a year working for Pac Ave Records, the student-run record label on campus, and a year learning how to create and promote digital media to effectively promote concerts and other live events. Another key ingredient in the new degree is the collaboration between students in music management classes and student performers in the Conservatory.

"At the Conservatory of Music, you are given hands-on experiences, great networking, and immense support from the faculty," said Brandon Dill, a junior music management major.  Dill recently completed an internship with Los Angeles based Mack Avenue Records where he rotated between departments, learning about the business and expanding his network of industry contacts. 

"The students will partner in learning how to create a buzz, build an audience and establish themselves as future music promoters," said Hatschek. "The emphasis on hands-on learning will help graduates of the new program stand out when they are seeking employment. Each student will develop an ePortfolio showcasing the projects they helped to create to demonstrate what they are capable of achieving. In this way, employers can see just what impact our students can have in the music industry."

"Keith Hatschek has created a program that undoubtedly will be an example to others in higher education," said Giulio Ongaro, dean of the Conservatory of Music. "This is a very exciting development for the Conservatory and I am looking forward to welcoming the first class of students for this program."

To learn more about the a bachelor of science degree in music industry studies or to apply, go to : http://go.pacific.edu/musicindustry

 

About Pacific Conservatory of Music

Pacific's Conservatory of Music has been delivering an outstanding music education for more than 135 years. Degree programs are offered in vocal and instrumental performance, composition, jazz, education, management, therapy and history. Passionate and dedicated faculty artists/scholars provide a rigorous and supportive learning environment. Students have access to a recording studio in addition to technology and composition labs, and draw on the rich artistic and cultural diversity of Northern California. Seminars and master classes with accomplished alumni and visiting artists along with numerous performance opportunities help prepare graduates for a life in music. To learn more, visit http://go.pacific.edu/conservatory