Music Industry: Produce and Perform

Explore the world of sound design, recording, publishing, licensing and other dimensions that drive America’s $900 billion creative sector economy. The music industry program is a two-week music summer camp based at Pacific’s recording studios and taught by the university’s renowned Conservatory of Music faculty.

Under the guidance of Pacific alumni, faculty and established music industry professionals (announcements coming soon!), music Industry students at Pacific’s Summer High School Institute will experience and be immersed in the process of creating, producing, releasing and performing a song in the public space.

Week One
The Creative Process

In week one, astudents will learn key elements of the creative process in contemporary songwriting, performing, production, recording, lyricism, and creative image branding. Between creative production sessions, students will learn about key music business functions and meet with established music industry professionals in live Q&A sessions. 

Sami Fong working on a song
a student editing media files
Week Two
The Release Process

In week two, students will learn key music business and marketing functions to prepare a song for worldwide release and live performances. Between sessions, students will meet with established music industry professionals in live Q&A sessions. 

Closing Ceremonies
Present Your Work

At the institute closing ceremonies, students will have the option to either present an audio recording, music video, business/marketing plan or perform a song created during the program.

Isadora Eva in the recording studio
students in music camp
Pacific’s Creative Facilities

University of the Pacific provides the latest in music production and recording studio gear from Apple, Ableton, Avid, Arturia, Adobe and more. In the Owen Hall Recording Studio, Computer Lab and Video/Beats Studio – Music Industry Summer Institute students will create in Logic, Ableton Live, ProTools, Sibelius, Adobe Creative Suite and more. 

Faculty Lead

Educator, songwriter, producer and artist, Benom Plumb has been a professional in the music industry since 2006.

Plumb comes to Pacific from the University of Colorado, Denver, where he was Assistant Professor of Music Industry Studies. He has published various articles about current music industry news for Denver-based music royalty marketplace, Royalty Exchange, some of which have been cited in peer reviewed journals such as Yeshiva University’s "Cardozo Arts & Entertainment Law Journal. "

Benom Plumb