Sports Analytics: Examine Athletics Statistics

Sports analytics refers to the use of data and quantitative methods to make decisions to gain performance and business advantages in the sports industry. Students in the program will participate in presentations featuring Eberhardt School faculty and noted experts in the sports analytics industry. Students will attend and participate in four daily sessions: two in the morning and two in the afternoon following lunch.

Students at a computer
Curriculum

Sports analytics refers to the use of data and quantitative methods to make decisions to gain performance and business advantages in the sports industry. Students in the program will participate in presentations featuring Eberhardt School faculty and noted experts in the sports analytics industry. Students will attend and participate in four daily sessions: two in the morning and two in the afternoon following lunch.

Planned Topics

Course topics will likely include:

  • Measuring and Predicting Player and Team Performance
  • Decision-making and Strategy in Sports
  • Collegiate Athletics and Expanded Use of Analytics
  • Fantasy Sports and eSports Industries
  • Spectator Engagement Measures and Decision-making
  • Data Visualization and Presentation
  • Employment Opportunities in Sports Organizations
Sports management students on a field visit
Rebecca Achen
Faculty Lead

Rebecca Achen will be serving as the primary contact with support from Pete Schroeder, Lewis R. Gale, and the Eberhardt School of Business IT Team. Achen earned her PhD in sport management at the University of Kansas and has taught courses in sport management for multiple universities. She is an ACSM Certified Personal Trainer, an ACE Certified Group Fitness Instructor and a Digital Marketing Institute Certified Digital Marketing Professional. Achen has years of professional experience in marketing and sales across multiple industries, with a specialty in digital marketing. Her research focuses on the effectiveness of social media as relationship marketing tools in professional sport.