The sport management and analytics major in the Eberhardt School of Business prepare students to succeed in this dynamic business environment. The curriculum evolves in response to three tenets—the standards set by the Council on Sport Management Accreditation, strategies used by practitioners in the field, and the emerging research by Pacific’s faculty.

Sport Industry

Each week, millions of fans attend professional, college, and amateur sporting events across the country. The Super Bowl, Olympics, and World Cup are consistently the most-watched events on television. North American sports revenues are estimated to top $83 billion in 2023.

Sport also is an industry on the cutting edge of change and innovation. Teams in search of a competitive edge are pioneering the use of data analysis. Leagues are leveraging integrated marketing technologies to attract and retain fans. Manufacturers continuously develop new equipment to improve sport performance and safety.

Experiential Learning

Experiential learning provides immersive experiences that develop students' professional skills and networks to serve as a bridge to their careers. Pacific sport management and analytics students gain experiential learning through required internships, immersive class assignments with sports organizations, and a sport-specific study abroad program. Students also have the opportunity to volunteer for events, visit stadiums, and network with alumni throughout their time in the sport management major.

AACSB Accredited

As the only AACSB-accredited Business School at an NCAA Division I in California with a Sport Management & Analytics Major, Pacific provides a contemporary curriculum and multiple experiential learning opportunities.


Sport management major Klara Kosan
outstanding student
Klara Kosan '24

Klara found at Pacific opportunities to pursue her passion for sports by studying sport management and continuing her tennis career. An internship with Sacramento Republic Soccer Team opened her eyes to new opportunities she had not considered before. She was able to take classes to explore her new interests and took up a second major in marketing management.

Sport Analytics Specialization

The Sport Analytics specialization in the Eberhardt School of Business is one of the few of its kind in the nation. Learn how data is changing the landscape of sports in a growing $300 billion industry. Graduates will be well prepared to succeed in a variety of high-demand sports industry careers through this interdisciplinary program, which will cover individual and team performance analytics, sports management, contract negotiations and more.

Sport Analytics
Nicole Rios Barbour
Alumni Success
Golden State Warriors VP says Pacific prepared her well for her role

As the Golden State Warriors battle the Dallas Mavericks for a berth in the National Basketball Association Finals, millions of viewers and attendees are seeing the behind-the-scenes work of University of the Pacific alumna Nicole Rios Barbour ’07.

Eberhardt School of Business

Students in the Sport Management & Analytics major benefit from close working relationships with dedicated and passionate professors. Our distinguished faculty members are firmly engaged in the sport industry and provide students with exceptional opportunities for experiential learning.

Professor Schroeder with Class
sport management student
Sport Management & Analytics Major

The Eberhardt School of Business offers intellectually challenging coursework that emphasizes the skills employers value most, such as teamwork, communication skills, problem-solving, and ethics. The sport management program goes beyond this curriculum to apply these business principles to the unique demands of the sport industry.

Please see the latest General Catalog for current degree requirements and course listings.

Ready to take the next step?

Contact Us

Contact Image
Eberhardt School of Business

3601 Pacific Avenue
Stockton, CA 95211