Prepare for an exciting career in the music and entertainment industry

The music industry studies degree at University of the Pacific is the first collegiate program of its kind in Northern California. It is a non-audition music degree which will equip you with the knowledge, industry connections and resilience to succeed in the fast-paced environment of the music industry.

You will have many hands-on opportunities to gain skills and experience needed for professional careers in the competitive music industry and to lay the groundwork for your future employment. Our students have recently secured internships and temporary positions at Coachella and Stagecoach Music Festivals, OutsideLands Music Festival, and more

Pac Ave Records

Music industry majors have the opportunity to work for Pacific’s student-run record label and music services company. Students are coached by faculty and alumni mentors. This industry model was created in the spring of 2012 and provides you with hands-on experience while you build your resume.

LEARN MORE ABOUT PAC AVE RECORDS

Internship Fund

Established by Pacific’s Music Management Advisory Board, The Keith Hatschek Breakthrough Internship Fund, provides financial support to Pacific students majoring in music industry studies, music management or in arts and entertainment who want to participate in off-campus experiential learning opportunities and internships. 

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Indispensable Connections

Students in the Music Industry and Music Management programs benefit from the involvement of the program’s advisory board composed of a broad set of industry leaders, company founders and entrepreneurs. 

Why Music Industry Studies?

Through intensive, hands-on training opportunities and internships, you'll combine professional practice with music business and music production education. You'll be prepared for a variety of careers in the creative side, the “buyer side” and “seller side” of the music business. Our program will connect you with a network of professional alumni and music industry executives. 

recording studio for music industry studies

  • Music business and music industry technology
  • Revenue streams of the music industry
  • Digital music and recording production
  • Popular songwriting
  • Music publishing
  • Music industry current events
  • A student-run record label
  • Music supervision
  • Artist management
  • Social media promotion and marketing
  • Music royalty analysis
  • Various hands-on professional practice opportunities
Apply Now
Take the Next Step

  • ADA Music
  • Another Planet Entertainment
  • Apple Music
  • Aspen Music Festival
  • CW Television Network
  • Capitol Records
  • Concord Music
  • Create Music Group
  • Crunch Digital
  • Google
  • House of Blues
  • Kobalt Music
  • Los Angeles Philharmonic
  • Live Nation
  • Mack Avenue Music Group
  • Meta
  • Pandora
  • Red Bull Music
  • Spotify
  • UC Theater Berkeley
  • Universal Music Group
  • Warner Chappell Music Publishing
  • Warner Records
INTERNSHIP DIARIES
What’s it like to intern at the Golden 1 Center?

Dylan Bliss ‘24 got an insider’s look at the live music industry during her internship at Sacramento’s Golden 1 Center. She provided concert support for top acts like Justin Bieber, Billie Eilish and Tyler, the Creator. Dylan details what she did day-to-day in her internship, how Pacific prepared her for the opportunity and what advice she would give to students hoping to break into the music business.  

Learn more about Dylan’s internship
Dylan Bliss
Outstanding student
OUTSTANDING STUDENT
Brynnea McGill '24

Brynnea has a passion for the business side of the music industry. She is proud of her administration and project management skills which she developed as a music industry studies major at Pacific. Brynnea was able to use these skills during her internship at Mack Avenue Music Group where she contributed to a Grammy-nominated project.

LEARN MORE ABOUT BRYNNEA
After Pacific
Alumni Success

Our graduates know how to make aesthetic and business judgments that enable them to step right into professional life after graduation. They acquire skills that identify them as potential leaders and enter a variety of careers including live entertainment promotion, music publishing and licensing, music recording and production or music distribution and streaming.
Pictured: June Benoit ’22, music publishing assistant, pop/electronic, at Create Music Group, Los Angeles

Learn more about our graduates
Music Industry Studies graduate

Degree Offered

Bachelor of Science in Music Industry Studies

Four-Year Academic Plan
View Course Catalog

Faculty

Benom Plumb

Benom Plumb

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Jelani Brown

Jelani Brown

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Bruce Chrisp

Bruce Chrisp

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Jeff Crawford

Jeff Crawford

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Eric Griffin

Eric Griffin

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Jane Jaffe

Jane Jaffe

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Sylwia Lipiec-Qualls

Sylwia Lipiec-Qualls

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Andrew Mell

Andrew Mell

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Joshua Smotherman

Joshua Smotherman

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  • Renee Albrecht, Senior Royalty Accountant, GLU Mobile*
  • Todd Brabec, Author, Educator, Attorney, Consultant
  • Kendra Clark, General Manager, SMG/Stockton Arena
  • Will Crew, Product Manager, Facebook
  • Keith Hatschek, Professor Emeritus, Pacific Music Industry Studies Author, Educator
  • Samantha Juneman, SVP, Head of Marketing, ADA  Music
  • Sabrina Kartzman, Label Music Business Development Manager, Facebook
  • Scott Liggett, Co-founder Media City Sound, composer and producer*
  • Michael Lorda, COO at Unlimited Sounds Music Publishing & Distribution*
  • Brandie Louck, Event Producer, Live Nation*
  • Casey Lowdermilk, Assistant General Manager, Another Planet Entertainment*
  • Jon Maples, Founder, Gimme Radio
  • Cookie Marenco, Founder, Blue Coast Music, Record Producer
  • Nick Phillips, Jazz Music Editor, iHeartMedia, GRAMMY-recognized record producer*
  • Leonard Richardson, Vice President - Music, the CW Television Network
  • Alicen Schneider, Senior VP, Head of Music Creative, Universal Studio Group + NBCUniversal Media
  • Phil Schroeder, Composer, Producer, Artistic Director and Playwright
  • Andrew Stess, CEO of StessCo Consulting Group
  • Denny Stilwell, President, Mack Avenue Records*

* Note: Pacific alumni

Contact Us

Faye Spanos Concert Hall
Conservatory of Music
209.946.2418

Faye Spanos Concert Hall, 3rd Floor
3601 Pacific Ave.
Stockton, CA 95211

Jessica Siena
Director of Conservatory Admissions
jsiena@pacific.edu