Thinking about starting your own business, but don't know where to start? Entrepreneurship has become a fast-growing field of study as many individuals contemplate starting a new venture or establishing their own business, especially during these turbulent economic times. Offered completely online you'll learn the fundamental business training needed for your business to grow successfully through the use of selected readings, video, interactive exercises, and case studies.

Date: Open rolling enrollment. Start anytime - up to 6 months to complete.

Introduction to Entrepreneurship

This course explores the different aspects of entrepreneurship and how entrepreneurs create and establish successful new ventures. It reviews issues and activities involved in starting a new business, including the decisions that must be made before an enterprise can be launched and established.

After completing this course, you should be able to:

  • Describe the characteristics of a successful entrepreneur
  • Outline the eight stages of the entrepreneurial process
  • Explain the discovery stage
  • Describe the evaluation of the market for a new venture
  • Outline ways to structure the venture
  • Discuss the strategic planning process for an entrepreneur
  • Describe the operational and financial planning needed for a new venture
  • Outline how an entrepreneur develops and employs a business plan
  • Describe the options for funding the new venture
  • Discuss issues in implementing the plans for a new venture
  • Recognize the ethical issues faced by entrepreneurs

Course Code: UMDE 100 $129 (.4 CEUs)

Leadership and Management for Entrepreneurs

This course explores the leadership and management issues entrepreneurs face as they create and establish successful new ventures. It reviews the key managerial roles of planning, organizing, staffing, leading and controlling and their application in entrepreneurial settings. Further, the course addresses self-management for the entrepreneur--how an entrepreneur can manage his or her own time and maintain a proper work-life balance.

After completing this course, you should be able to

  • Describe the managerial roles played by an entrepreneur
  • Outline the five key managerial activities
  • Describe self-management techniques for managing time and organizing, planning, and prioritizing
  • Discuss the autocratic (ODS-A), participative (ODS-P), and empowering (GEM) management styles and their application
  • Describe the process for staffing an entrepreneurial venture
  • Discuss Katzenbach's Five Motivational Paths and how they apply to new ventures
  • Describe the process for coaching employees
  • Outline the USED Model for training employees
  • Discuss the importance of active listening when communicating with employees

Course Code: UMDE 101 $129 (.4 CEUs)

Strategic Marketing for Entrepreneurs

This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.

After completing this course, you should be able to:

  • Describe the role of strategy and marketing in an entrepreneurial setting
  • Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
  • Explain marketing basics, including the marketing process and the Four P's
  • Discuss the role of marketing in the discovery stage of a new venture
  • Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
  • Discuss the role of strategic planning in the entrepreneurial process
  • Describe the key elements of a marketing plan
  • Outline the factors for success in creating a new venture business plan

Course Code: UMDE 102 $129 (.4 CEUs)

Accounting and Finance for Entrepreneurs

This course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadly defined as any financial or monetary activity that involves a company.

The course covers these topics:

  • Generally Accepted Accounting Principles (GAAP)
  • Rules of Double-Entry Accounting
  • The Accounting Cycle
  • Relationship of Financial Statements
  • Financial Planning and Budgets
  • Calculating the Master Budget
  • The Cash Budget
  • Pro Forma Financial Statements
  • The Financing Plan
  • Evaluating New Ventures
  • Break-even Analysis
  • Return on Investment and Payback Period

Course Code: UMDE 103 $129 (.4 CEUs)

Business Law for Entrepreneurs

This course covers the basics of business law for an entrepreneur. It reviews legal structures for a new venture, intellectual property, employment law, contracts, government regulation, and personal and real property.

After completing this course, you should be able to discuss the following topics:

  • Legal Environment
  • Sole Proprietorships
  • Partnerships
  • Corporations
  • Limited Partnerships and Limited Liability Partnerships
  • S Corporations and Limited Liability Companies
  • Franchises
  • Intellectual Property Rights
  • Patents
  • Copyright
  • Trademarks and Trade Secrets
  • Employment Law
  • Forming a Contract
  • Contracts and Fraud
  • Sales Contracts
  • Taxation and the Employer's Responsibilities
  • Government Regulation
  • Personal Property
  • Real Property
  • Transfer of Real Property Ownership
  • Bankruptcy

Course Code: UMDE 104 $129 (.5 CEUs)

Course Fee:
Individual courses: $129
Certificate Bundle Price:$599
Certificate/ All Courses : $645 

Please note: Login information and instructions will be sent to you from continuinged@pacific.edu within one business day of registering. If you do not receive anything within two days, please check your spam folder and call our office to verify your email address.